Club Med just closed the books on its best year ever, confirming that the pioneer of all-inclusive vacations is thriving in today's upscale market. The brand's 2024 numbers reveal bigger resorts, higher occupancy, and stronger rates, proving that the shift into premium all-inclusive travel is paying off. As Club Med heads into its 75th-anniversary year, it plans to ride this momentum with new BREEAM-certified resorts, more mountain capacity, and a sharpened focus on sustainability. That combination could reshape how Americans think about packaged holidays abroad.
Key Points
- Business volume hit EUR 2.09 billion, up 7 percent.
- Premium or Exclusive rooms now fill every resort worldwide.
- Mountain properties generated 35 percent of revenue.
- Why it matters: Club Med is raising the bar for upscale, all-inclusive travel.
- First APAC BREEAM resort opens in Malaysia in 2026.
- Bookings for early 2025 are already 5.7 percent higher year on year.
Snapshot of Club Med's 2024 Success
Club Med finished 2024 with 1.5 million guests, a five-percent capacity gain, and a 75-percent average occupancy rate. The average daily rate climbed seven percent to roughly EUR 232, reflecting the company's all-premium inventory. Mountain resorts led the charge, posting a 20-percent jump in business volume as skiers flocked to the European Alps and Hokkaido. Early 2025 bookings track nearly six percent ahead of last year, signaling that demand for premium all-inclusive packages remains robust despite a strong dollar and rising airfares.
How Club Med Got Here: Two Decades of Upmarket Investment
When Club Med began phasing out its old three-trident villages in the mid-2000s, skeptics doubted the French brand could win luxury travelers. Yet sustained investment in larger rooms, branded kids' programs, and a culinary upgrade has paid off. By April 2024 every one of the group's 68 properties was reclassified as Premium Resort or Exclusive Collection. The brand's family-friendly model, from Baby Club care to circus schools, attracted new customers while retaining loyal G.O. fans. As a result, repeat visitation hit an all-time high last year, and North-American share of guests rose to 25 percent.
Record Year Sets the Stage for 75th-Anniversary Growth
With the 75-year celebration unfolding throughout 2025, Club Med has lined up weekly vintage Crazy Signs shows, limited-run discounts in Asia, and social campaigns inviting past guests to share memories. More importantly, the operator is opening its first BREEAM-certified resort in Asia Pacific: Club Med Borneo in Sabah, Malaysia, scheduled for 2026 with just 10 percent of its 41-acre site built up. Also on the slate are Club Med Tinley on South Africa's North Coast, mixing surf breaks with Big-Five game drives, and Club Med Musandam in Oman, the group's first Gulf beach property. Ongoing renovations at Club Med Phuket and Bintan aim to keep Southeast Asia fresh for U.S. travelers craving a seamless family escape.
Mountain product remains the growth engine. After Alpine villages generated 45 percent of revenue during peak season, Club Med green-lit expansion in the French Alps, Japanese powder hubs, and Brazil's Serra Gaúcha. Flexible seven-night air-inclusive bundles, coupled with the company's signature ski-in, ski-out setup, make the offer attractive to Americans wary of piecing together lift tickets and lodging. Meanwhile, the ESAP region continues to surge, up 24 percent in business volume, with Vietnam alone growing 32 percent thanks to affordable charter lifts to Hokkaido. Those results mirror broader U.S. interest in far-flung slope vacations, a segment where Club Med has first-mover advantage.
Sustainability rounds out the triad of strategic pillars. Eighty percent of properties now carry Green Globe labels, single-use plastics are gone from guest areas, and food-waste programs are scaling globally. All new builds must secure independent green-building certification, ensuring that expansion is environmentally defensible as well as profitable. Travelers can monitor impact metrics via the brand's Happy to Care dashboard, reinforcing transparency and boosting appeal among eco-minded guests.
Analysis
For American travelers, Club Med's banner year translates to more choice, higher service levels, and cleaner operations. The pivot into premium all-inclusive means larger rooms, branded kids' clubs, and gourmet dining that rivals big-name luxury hotels. Because every resort now belongs to at least the Premium tier, guests can expect consistent quality whether they book the Maldives or the French Alps. Mountain supply is especially welcome at a time when domestic lift-ticket prices are soaring. A week at Club Med La Rosiere or Sahoro often undercuts comparable packages in Colorado once flights are factored in.
Sustainability initiatives add credibility in a market where consumers scrutinize Overtourism and carbon impact. The upcoming BREEAM-certified Borneo resort sets a strong precedent for Asia, and refurbishments in Phuket and Bintan showcase adaptive reuse rather than fresh coastal sprawl. Finally, the brand's 75th-anniversary promotions could soften the price premium, opening the door for value-conscious families to test the upgraded product. Competitors in the Caribbean and Mexico will feel pressure to raise their own game, potentially elevating the entire all-inclusive sector in the Americas.
Final Thoughts
Club Med's record 2024 is not just a headline; it is a roadmap for how premium all-inclusive travel will evolve. Between new eco-certified properties, expanded mountain capacity, and Anniversary perks, the brand is signaling long-term confidence in upscale leisure demand. Travelers who value predictable costs, thoughtful sustainability practices, and kid-centric amenities should place Club Med on their shortlist for 2025 and beyond. Book early to lock in celebratory rates and secure a spot in the mountains or on a soon-to-open tropical beach.