Frontier Airlines has teamed up with Boulderthon, presented by PUMA, to launch a nationwide giveaway that will fund run-club travel to one of the country's fastest-growing marathons. The Race Together, Fly Together Sweepstakes will award up to $40,000 in flight vouchers, complimentary race bibs, and Hotel nights, making it easier for runners to experience Boulder's scenic, low-elevation course this October. Applications are open until August 1, 2025, and winners will be chosen at random. The program highlights Colorado's outdoor appeal while promoting Frontier's expanding domestic network.
Key Points
- Grand prize: $2,000 in flight credits, five race entries, two-night Hotel stay.
- Twenty run clubs will share $40,000 in Frontier vouchers.
- Why it matters: Removes a major travel cost barrier for grassroots running groups.
- Eligible clubs need at least five runners departing from 11 designated U.S. cities.
- Deadline to apply on Frontier's site is August 1, 2025; Boulderthon is held this fall.
Snapshot
The Race Together, Fly Together Sweepstakes is a joint promotion between Denver-based Frontier Airlines and Boulderthon Marathon organizers. Run clubs of five or more members can apply online for up to $2,000 in Frontier flight vouchers-enough to cover round-trip fares for an average domestic itinerary. The top 20 clubs also receive VIP access to Boulderthon's invite-only Run Club Meetup, plus national media exposure arranged by the race. A grand-prize club adds a two-night Boulder Hotel stay and five free bibs, further lowering out-of-pocket costs. Winners will be notified in early August, giving clubs roughly two months to finalize travel.
Background
Boulderthon, founded in 2021, has quickly become the second-fastest-growing U.S. marathon, drawing nearly 10,000 participants in 2024 from all 50 states and 22 countries. Its flat, point-to-point course Tours the foothills of the Flatirons and offers panoramic views of Boulder Reservoir, Table Mountain, and Haystack Mountain, appealing to runners chasing personal-best times. Frontier Airlines, branding itself as America's Greenest Airline, operates an all-Airbus fleet hubbed in nearby Denver International Airport (DEN) and markets aggressively to cost-conscious leisure travelers. The sweepstakes leverages both brands' Colorado roots, aiming to boost Boulderthon entries and showcase Frontier's nonstop routes from key running hubs such as Atlanta, Chicago, and Los Angeles.
Latest Developments
Frontier announced the sweepstakes on July 15, 2025, alongside Boulderthon organizers, opening applications the same day. The carrier says the program underscores its commitment to active lifestyles and community engagement while filling shoulder-season seats into Denver. Boulderthon expects the incentive to accelerate its goal of surpassing 12,000 finishers this year.
Sweepstakes Prizes
Frontier will distribute $40,000 in flight vouchers in $2,000 increments. Every voucher can be split among club members and applied to checked-bag fees, a meaningful perk for runners transporting gear. One grand-prize club gains a two-night Boulder Hotel stay and five complimentary race entries worth about $1,000 combined, pushing the total top prize package near $3,000.
Eligibility and Deadlines
To qualify, a run club must list at least five committed entrants and depart from one of 11 gateway cities: Atlanta, Chicago, Cincinnati, Cleveland, Dallas, Las Vegas, Los Angeles, Philadelphia, Phoenix, Seattle, or Tampa. Applications close at 11:59 p.m. MT on August 1, 2025. Organizers will draw winners at random, then verify membership counts and travel dates before issuing vouchers.
Run Club Experience
Selected clubs will receive exclusive invitations to Boulderthon's VIP Run Club Meetup, an event that pairs shake-out runs with coaching clinics and gear demos from presenting sponsor PUMA. The meetup gives amateur athletes a chance to network, preview the course, and collect race packets in a private setting, enhancing the overall travel experience.
Analysis
For grassroots running groups, airfare and baggage fees often exceed race registration costs, limiting participation in marquee destination marathons. By absorbing flight expenses, Frontier lowers a key barrier and positions itself as a preferred carrier for the running community-a sizable niche that travels frequently for events. The promotion also fills planes during an early-October window that sits between peak summer leisure travel and the late-year holiday rush, supporting Frontier's load-factor targets. Boulder, meanwhile, benefits from an influx of visitors who typically stay three to four nights and spend on lodging, dining, and outdoor activities, boosting the local economy ahead of Ski Season. If the program proves successful, other low-cost carriers could replicate the model with races in their own hub markets, further blurring the line between sports sponsorship and tactical route promotion.
Final Thoughts
Run clubs eyeing a fall destination race now have a rare chance to offset airfare, bag fees, and even Hotel costs, thanks to the Frontier Airlines sweepstakes. With a flat, scenic course and crisp October weather, Boulderthon offers strong personal-best potential, making the free-flight incentive even more compelling. Clubs should gather five committed runners, confirm departure cities, and apply well before the August 1 cutoff to maximize their odds. For runners on a budget, the Frontier Airlines sweepstakes could make Boulderthon the season's most attainable goal race-and a memorable Colorado getaway.