Hyatt Hotels Corporation has officially reintroduced the 46-story tower at 1605 Broadway as Hyatt Regency Times Square, its first Hyatt Regency in New York City. The 795-room property opens with floor-to-ceiling skyline vistas, Broadway-influenced décor, and public spaces designed for both conferences and leisure stays. Following a top-to-bottom conversion of the former Crowne Plaza, the hotel now features a 969-square-foot penthouse suite, a musical-themed guestroom created with "Mamma Mia!," and one of Manhattan's largest fitness centers, all bookable from $349 per night.
Key Points
- Why it matters: Hyatt Regency brand arrives in NYC, adding 795 upscale rooms in a high-demand market.
- Two-story glass-atrium lobby overlooks Broadway's neon canyon.
- Cue 48 restaurant shifts from daytime café to evening lounge.
- Greek-isle "Mamma Mia!" suite celebrates the musical's August 2 return.
- 6,000-square-foot fitness center ranks among Manhattan's largest.
Snapshot
The hotel's dramatic porte cochere funnels guests into a soaring, two-story lobby capped by a glass atrium and flanked by Broadway-marquee art installations. Guestrooms start on the 10th floor, ensuring unobstructed views toward Times Square, the Hudson River, or Central Park. All accommodations feature oversized windows, built-in millwork, blackout drapes, and marble-topped nightstands. Cue 48, the signature venue adjoining the lobby, serves coffee and pastries each morning before morphing into a small-plate lounge at dusk. A grab-and-go market offers quick breakfast options, while in-room dining supports late-night arrivals.
Background
Opened in 1989 as Holiday Inn Crowne Plaza Manhattan, the 480-foot tower was designed by architect Alan Lapidus with a 100-foot arch framing Broadway. Years of ownership changes culminated in Argent Ventures' 2024 acquisition and subsequent closure for renovation. Highgate now operates the property under the Hyatt Regency flag, bringing the brand's global portfolio to more than 240 hotels. The conversion preserved the building's granite-and-glass façade while gut-renovating interiors, adding contemporary bronze accents and theater-inspired lighting elements that acknowledge the surrounding Theater District.
Latest Developments
Hyatt Regency Times Square opened its reservations system on July 15, 2025, immediately following a ribbon-cutting led by General Manager Mohit Malhotra. Introductory rates begin at $349 plus taxes and fees, positioning the Hotel competitively against nearby four-star properties.
Guestrooms and Suites
All 795 rooms, including 47 suites, showcase channel-tufted headboards, reading lights with integrated USB-C ports, and plush sofas that convert to workspace seating. The marquee accommodation is the 969-square-foot penthouse, which can expand into a three-bedroom, 1,900-square-foot residence overlooking both Times Square and the Hudson River.
Food & Beverage
Cue 48's all-day concept allows travelers to transition seamlessly from morning espresso to evening craft cocktails without leaving the lobby. A dedicated mixology counter highlights small-batch New York distillers, while shareable plates nod to neighborhood street food-think pastrami-spiced sliders and truffle-oil pretzels. An additional rooftop lounge is slated to debut in early 2026.
Wellness and Meetings
The 6,000-square-foot fitness center presents more than 50 cardio and strength machines plus two Peloton studios. Meeting planners gain 18,000 square feet of function space spread across 11 venues, each wired for hybrid events with 10-gigabit fiber connectivity. World of Hyatt members receive double points on bookings made before September 30, 2025.
Broadway Partnership
Timed to the August 2 revival of "Mamma Mia!," the property offers a Greek-isle-themed guestroom decorated with Santorini blue accents, a record-player loaded with ABBA vinyl, and complimentary orchestra-level tickets when booked as part of a two-night package. Additional theater packages are expected as other productions join the 2025 fall calendar.
Analysis
For business travelers, Hyatt Regency Times Square delivers modern meeting infrastructure in the very core of Midtown's transit nexus-within a five-minute walk of the Times Square-42nd Street subway complex and 0.6 miles from Penn Station. Leisure guests benefit from immediate access to Broadway theaters, Fifth Avenue shopping, and round-the-clock dining options that mitigate the area's "food desert" reputation after midnight. The property's price point sits below signature-luxury entrants such as the nearby Thompson Central Park yet above select-service brands, creating a mid-upper-upscale niche that Hyatt had previously filled only in outer boroughs. The Greek-isle suite and forthcoming rooftop venue signal an experiential tilt designed to entice repeat stays and social-media visibility, a strategy increasingly critical in New York's saturated Hotel market. Finally, World of Hyatt elites gain another Manhattan option that honors club-level benefits without trekking uptown.
Final Thoughts
Hyatt Regency Times Square revives a landmark Broadway tower with contemporary design, tech-forward amenities, and theater-infused flourishes that speak directly to the district's energy. Whether travelers arrive for board meetings, binge-theater weekends, or skyline selfies, the brand's first New York outpost promises a seamless stay wrapped in Hyatt's loyalty ecosystem and the neon glow of Times Square. For mid-2025 arrivals and beyond, expect Hyatt Regency Times Square to headline Manhattan's Hotel conversation.