Tanah Gajah Debuts Premier Club Pool Villas in Ubud

Monday, July 28, 2025

Private pool villa at Tanah Gajah with rice-paddy and Mount Agung backdrop showcases Premier Club Pool Villa luxury in Ubud.

Nestled amid emerald rice terraces on Bali's cultural uplands, Tanah Gajah, a Resort by Hadiprana, has unveiled four Premier One Bedroom Club Pool Villas. The 250-square-metre retreats fuse legendary architect Hendra Hadiprana's artistic legacy with contemporary Indonesian design, offering private eight-metre pools, outdoor soaking tubs, and butler-served Club Benefits. The addition strengthens the family-owned boutique resort's appeal to couples and small families chasing secluded luxury near Ubud's spiritual heart.

Key Points

Why it matters: raises the bar for luxury villa stays in Ubud's competitive market.
Four new 250 sqm villas boast private pools, alfresco dining pavilions, and curated Balinese art.
Rates from IDR 13 500 000 (about £600) per night include breakfast, afternoon tea, cocktails, yoga, and guided treks.
Launch aligns with three holistic wellness retreats blending ancient Balinese healing with modern therapy.

Snapshot

Framed by views of Mount Agung, each Premier Club Pool Villa showcases bespoke House of Hadiprana furnishings, leaf-and-bird sculptures symbolising peace and prosperity, and locally crafted salak-brown wood medallions. Inside, a built-in sofa bed custom-made in nearby Tengkulak complements quartz-topped Kalinda coffee tables and brass-accent lamps. Outdoors, guests transition from poolside lounging to pavilion dining before sunset cocktails, while butlers handle every detail. The villas sit within a six-hectare estate that also houses The Tempayan's Balinese-Western menus and Panen Padi Lounge's complimentary afternoon tea on a rice-field deck.

Background

Tanah Gajah began life in the 1960s as Hendra Hadiprana's private sanctuary. Today, daughter Puri Hadiprana and granddaughter Sekaraya Hadiprana Surjaudaja steer the flagship resort, preserving the patriarch's ethos of art-forward hospitality and cultural stewardship. The property currently offers seven Club Suites, nine existing Club Pool Villas, three Family Pool Villas, and the five-bedroom Hadiprana Estate, positioning the new category as its pinnacle of privacy. Beyond accommodation, a spa menu featuring jade-stone rituals and ancient Balinese massage anchors the resort's wellness credentials, while Ubud's temples and craft villages sit minutes away.

Latest Developments

New Villas Blend Heritage and Modern Luxury

The launch completes a two-year enhancement programme that refreshed interiors with sustainably sourced teak, introduced smart climate controls, and expanded outdoor living space by 20 percent. In keeping with Hadiprana's design language, artisans from Gianyar Regency hand-carved each wood medallion, and local metalworkers fashioned the brass bases supporting the quartz tabletops. Environmental touches include salt-chlorinated pools and low-energy LED lighting throughout the villas. Guests booking before September 30 receive a complimentary 60-minute Balinese massage and a floating breakfast served in-pool, encouraging early uptake during Bali's shoulder season.

Analysis

Tanah Gajah's Premier Club Pool Villas arrive as Bali's upscale segment rebounds sharply. ForwardKeys data show international arrivals to Ngurah Rai Airport tracking 12 percent above 2019 levels for Q4 2025. Competitors such as Capella Ubud and Mandapa, a Ritz-Carlton Reserve, already field entry-level villas exceeding 300 sqm with private pools and butler service. Tanah Gajah counters by leaning into multigenerational heritage, intimate scale-only 27 keys across the estate-and rice-paddy panoramas unobstructed by over-development. The elevated Club Benefits bundle adds experiential value, offsetting slightly smaller footprints, while the resort's new wellness retreats tap a global trend toward transformative travel. Pricing, at roughly USD 850 nightly, undercuts top-tier rivals by 15-20 percent, positioning the villas as a sweet-spot option for affluent travellers who prioritise authenticity over brand cachet. Success will hinge on maintaining personalised service as room count inches upward and on balancing privacy with curated cultural immersion, a hallmark of the Hadiprana family's vision.

Final Thoughts

By layering handcrafted design, exclusive amenities, and immersive wellness into a compact yet lavish footprint, Tanah Gajah's Premier One Bedroom Club Pool Villas reaffirm Ubud's draw for travellers seeking quiet luxury grounded in Balinese artistry. Early-bird perks and inclusive Club Benefits should drive strong uptake, spotlighting the new villas as a must-consider option for romantic escapes or intimate family retreats in Bali's highlands. Tanah Gajah's latest chapter underscores how independent resorts can compete through story-rich experiences, meticulous craftsmanship, and the promise of serenity-qualities that define the Tanah Gajah Premier One Bedroom Club Pool Villas.