IHG to Debut Vignette Collection Hotel in Ho Chi Minh City

Published on Aug 4, 2025, 12:14 pm CDT

4 min read

Located steps from Ben Thanh Market, the 52-room boutique will anchor IHG's lifestyle expansion as Vietnam's tourism rebound outpaces the region.

Key Points

Why it matters: Adds a second Vignette Collection address to Vietnam's luxury map.
Travel impact: Guests will earn IHG One Rewards and enjoy flights inclusive of Tan Son Nhat transfers.
What's next: Opening in late 2025 with art-focused rituals and community-giving programs.
Construction timeline secure amid Vietnam's 21 percent visitor surge.
Visa-free stays and new air routes support the brand's District 1 choice.

Snapshot

IHG Hotels & Resorts has signed a management agreement with LCK Hospitality to launch a 52-key Vignette Collection property in Ho Chi Minh City's District 1. The hotel will sit less than one kilometre from Independence Palace and Saigon Opera House and a 30-minute drive from Tan Son Nhat International Airport (SGN). Opening later this year, it becomes the country's second Vignette Collection address after Moire Hoi An, layering IHG's luxury footprint onto Vietnam's strongest inbound travel market since 2019. Guests can expect the brand's "Memorable Rituals," locally sourced art, and a philanthropic "Means for Good" initiative linking hotel revenue to neighbourhood cultural programs.

Background

Vietnam welcomed almost 10.7 million international visitors in the first half of 2025, a 21 percent year-on-year rise fuelled by expanded visa-free entry and added long-haul flights. Ho Chi Minh City alone drew 3.8 million foreign travellers and 18 million domestic arrivals during the same period. IHG already manages 20 properties nationwide-60 percent in the Luxury & Lifestyle segment-and has another 22 in the pipeline. Vignette Collection, launched in 2021, lets independent owners retain individual branding while plugging into IHG's distribution, sustainability standards, and loyalty programme. The forthcoming Ho Chi Minh City site will neighbour antique galleries near the Fine Arts Museum, reflecting LCK Hospitality's art-dealership roots.

Latest Developments

Art-Led Boutique Arriving in District 1

Design plans reveal a façade inspired by French-colonial shophouses, while interiors will display rotating works from emerging Vietnamese painters. A rooftop bar will overlook the Saigon River, and all-day dining will highlight regional street-food classics. Each stay begins with a tea-and-calligraphy ritual unique to the property, echoing Vignette's brand promise of place-driven experiences. IHG says construction remains on track; procurement has prioritised local artisans for furnishings to reduce the project's carbon footprint. For more details, see the official IHG announcement.

Vietnam Tourism Surge Supports Luxury Growth

Government data show Vietnam's visitor tally is on pace to hit its 23-million target for 2025, helped by new direct flights from Los Angeles and Sydney and simplified e-visa rules. The upscale segment is expanding fastest: average daily rates at Ho Chi Minh City five-star hotels climbed nine percent year-on-year in June, while occupancy reached 78 percent despite 1,200 new keys entering the market. Analysts expect Vignette Collection's focus on intimate, culturally rooted stays to resonate with travellers seeking authenticity over size.

Analysis

IHG's decision to double down on Vignette Collection in Vietnam underscores two converging trends. First, international demand is rebounding faster here than in neighbouring Thailand or Malaysia, making Ho Chi Minh City a logical launchpad for boutique-luxury concepts. Second, independent owners increasingly favour "soft-brand" affiliations that preserve local identity yet tap global distribution and loyalty ecosystems. By aligning with LCK Hospitality's art-dealer background, IHG gains an anchor property that can deliver high ADRs without the heavy capex of a ground-up flagship. The art-gallery adjacency also feeds Vignette's "Means for Good" pillar, opening paths for community engagement through artist residencies and charity auctions. Risks remain: Vietnam's construction-cost inflation and a crowded upscale pipeline could squeeze margins. However, Vignette's small-room count limits exposure, and IHG's track record at Moire Hoi An suggests strong pricing power. If executed well, the District 1 hotel could cement the brand's regional credibility and position IHG to capture pent-up premium demand across Indochina.

Final Thoughts

As Vietnam races toward a record 23 million foreign arrivals, travellers will soon gain a new, art-infused refuge in the heart of Ho Chi Minh City. Watch this space; the Vignette Collection hotel may become the benchmark for boutique luxury in Southeast Asia-proof that big brands can still deliver one-of-a-kind experiences under the Vignette Collection banner.