Posadas All-Inclusive Resorts: 1,300 rooms by 2025

Published on Aug 12, 2025, 8:01 pm CDT

6 min read

Mexico's leading hotel operator, Posadas, is doubling down on beach destinations as it accelerates expansion in the all inclusive market. The company plans to add more than 1,300 rooms by the end of 2025, citing strong resort fundamentals, rising demand, and outperformance against competitors. New openings include a family-focused Fiesta Americana in Riviera Nayarit, a next-generation Fiesta Americana Funeeq in Punta Cana, and a boutique Live Aqua project in Los Cabos. The strategy aligns with a pipeline weighted to coastal markets and supported by improving liquidity.

Key Points

Why it matters: Posadas is growing faster in all inclusive beach resorts, a segment attracting sustained traveler demand.
Travel impact: New inventory lands in Puerto Vallarta, Punta Cana, and Los Cabos near major airports PVR, PUJ, and SJD.
What's next: Fiesta Americana Funeeq Punta Cana opens in Fall 2025, followed by Live Aqua Los Cabos in 2027.
Resorts averaged 76 percent occupancy, with rates 31 percent above competitors.
Resort RevPAR rose 16 percent year over year in Q1 2025, boosting confidence to build.

Snapshot

Posadas says its beach resorts averaged 76 percent occupancy over the last year while commanding rates 31 percent higher than the competitive set. In the first quarter of 2025, resort RevPAR increased 16 percent year over year, and EBITDA rose 13 percent, reflecting solid execution and demand for all inclusive stays. The pipeline includes more than 1,300 rooms scheduled through late 2025, with 61 percent of future keys in beach destinations. Near-term additions include Fiesta Americana Nuevo Vallarta in Riviera Nayarit, roughly 20 minutes from Licenciado Gustavo Díaz Ordaz International Airport (PVR), and the 498-room Fiesta Americana Funeeq Punta Cana by Punta Cana International Airport (PUJ). A 90-room, adults-only Live Aqua Los Cabos is planned near Los Cabos International Airport (SJD) for 2027.

Background

Grupo Posadas operates brands including Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean, Gamma, and One Hotels. As of March 31, 2025, the portfolio comprised about 197 hotels and 29,922 rooms, with a development pipeline of 32 hotels and 5,076 rooms. Cash on hand totaled roughly 3,207 million pesos, 60 percent higher quarter over quarter, with 75 percent held in U.S. dollars. The company reports resort occupancy at 85 percent in Q1 2025, underpinning a 16 percent year-over-year RevPAR gain at coastal properties. Management says beach markets are now central to growth, and 61 percent of rooms in the pipeline are coastal. This pivot dovetails with industry momentum toward upscale all inclusive offerings and supports brand expansion for Fiesta Americana and Live Aqua across Mexico and the Dominican Republic.

Latest Developments

Family-focused Riviera Nayarit opening leads 2025 push

Fiesta Americana Nuevo Vallarta opened in June 2025 as a 229-room, all inclusive resort designed for families in Riviera Nayarit. The property, set along Bahía de Banderas about 20 minutes from PVR, emphasizes traditional Mexican hospitality with upgraded suites, multiple pools, and kid-friendly programming. The launch follows a rebranding of an existing beachfront hotel and extends the Fiesta Americana footprint on Mexico's Pacific coast. The opening also complements recent regional upgrades such as Hyatt Ziva Los Cabos Unveils $50 Million Revamp, which signal strong competitive investment across the corridor. Posadas highlights sustained domestic and international demand for family travel and the convenience of bundled dining and activities at all inclusive resorts. Management positions the property as a value-rich alternative to higher-priced luxury competitors while maintaining brand standards, club-level enhancements, and beach access suited to multigenerational travelers.

Punta Cana's next-gen Fiesta Americana Funeeq arrives Fall 2025

In the Dominican Republic, the 498-room Fiesta Americana Funeeq Punta Cana is slated to open in Fall 2025 in Uvero Alto, a quiet stretch north of Punta Cana proper served by PUJ. The concept blends hospitality, wellness, and entertainment for guests of all ages, pairing multi-pool zones with water-park elements, varied dining, and ample group spaces. The project expands Posadas' Caribbean presence alongside the adults-only Live Aqua Beach Resort Punta Cana, and aligns with wider destination growth, including new resort supply such as Secrets Playa Esmeralda Opens September 1 in DR's Miches. With a diversified inbound market and year-round airlift, Punta Cana remains one of the region's most resilient all inclusive hubs, providing a logical bridge for Fiesta Americana's brand recognition among North American travelers and meeting planners.

Boutique Live Aqua project planned for 2027 in Los Cabos

Looking ahead, Posadas plans Live Aqua Los Cabos, an exclusive 90-room, adults-only hotel with residences in San José del Cabo, targeted for spring 2027. Design plans call for premium finishes, terraces positioned toward the Sea of Cortez, private amenities, and a wellness-first culinary program. The project addresses rising demand for smaller, high-touch properties that deliver the aesthetic and service of Live Aqua while keeping the all inclusive simplicity many travelers prefer. The timetable places the debut after additional upgrades across the destination's luxury set, creating a staggered pipeline that could reinforce rate strength during peak winter seasons when Los Cabos draws premium leisure demand from the U.S. West and Canada. Proximity to Los Cabos International Airport (SJD) supports short transfers and group logistics.

Analysis

Posadas is leaning into a proven thesis. All inclusive resorts continue to gain share with U.S. and Canadian leisure travelers who want predictable costs, upgraded dining, and quality design. The company's resorts outperformed over the last year, averaging 76 percent occupancy and achieving rates 31 percent above competitors, which both funds growth and signals pricing power. Resort RevPAR advanced 16 percent year over year in Q1 2025, confirming that coastal markets remain resilient even as some urban segments normalize. Liquidity improvements and a pipeline where 61 percent of rooms are beach-oriented give Posadas flexibility to time openings against seasonal demand curves in Puerto Vallarta, Punta Cana, and Los Cabos.

The brand architecture helps. Fiesta Americana captures family and multigenerational demand with broad amenity sets, while Live Aqua concentrates on adults-only, wellness-forward stays that command higher ADRs. Punta Cana's diversified airlift and group appeal should support Funeeq's ramp, and Riviera Nayarit's family base near PVR should provide stable shoulder-season business. The main risks are supply additions in both destinations, macro-sensitive U.S. demand, and weather-related volatility. Still, early 2025 metrics imply room to hold rate. If execution matches marketing, Posadas can widen its footprint without diluting brand equity, and it could further leverage loyalty and residences to smooth seasonality.

Final Thoughts

Posadas is executing a clear coastal strategy, adding family capacity in Riviera Nayarit, a sizable new resort in Punta Cana, and a boutique Live Aqua entry in Los Cabos. Strong resort RevPAR, improving liquidity, and a pipeline tilted to beach markets suggest the company is positioned to ride sustained demand for upscale all inclusive stays. For travelers, the near-term effect is more choice across price points and trip types in three high-access destinations. For the company, the plan should reinforce pricing power while growing share in Mexico and the Caribbean through its Posadas all-inclusive resorts.