W Punta Cana Opens, W Hotels First All-Inclusive

Published on Aug 19, 2025, 6:36 pm CDT

4 min read

Marriott International's W Hotels has opened its first adults-only, all-inclusive, the 340-room W Punta Cana on the Dominican Republic's Uvero Alto coast. Announced August 19, 2025, the resort introduces W's design-forward vibe to the pay-one-price model, with suites starting at 700 square feet, all-king bedding throughout, and 46 swim-up options including a handful with full private pools. The property launches with 12 restaurants, bars, and lounges, plus an 80-meter WET Deck and a beachfront club.

Key Points

Why it matters: W Hotels enters the competitive luxury, adults-only all-inclusive segment.
Travel impact: The resort sits about 45 minutes from Punta Cana International Airport (PUJ), broadening high-end options near the main Caribbean gateway.
What's next: Additional W all-inclusive resorts are slated for Corasol Playa del Carmen in 2028 and Costa Mujeres in 2029.

Snapshot

Set between jungle landscaping and a 400-meter beach, W Punta Cana debuts with 340 rooms and suites, each with a bathtub and king-only configurations, including two-bed suites and Oasis Mega Suites. Forty-six suites offer swim-up access, and select categories add full private pools. Dining spans Asian, Dominican, and Caribbean flavors, highlighted by Trade Market, a live-action food-hall concept, and venues like Noodle Bar, Scena, and Sensazioni. Nightlife threads through Taproom, a microbrewery and beer hall; the Living Room Bar; and the vinyl-themed 33 1/3 Speakeasy. Wellness includes the AWAY Spa with 10 treatment rooms and a 24/7 FIT gym.

Background

Marriott signaled a deeper push into the category when it launched an all-inclusive platform and, in 2022, signed W Punta Cana with Grupo Puntacana and MAC Hotels. The brand's move aligns with sustained North American demand for upscale, bundled beach escapes and gives Marriott Bonvoy members an adults-only option under the W flag. The 27-year-old lifestyle brand has been refreshing its identity, making a Caribbean debut in the all-inclusive space a logical next act. Regional capacity and resort supply continue to expand, with new Dominican Republic openings from multiple chains and fresh U.S. airline lift into PUJ.

Latest Developments

What to expect at the W Punta Cana all-inclusive

Public spaces follow a low-density, garden-path layout conceived by Spain's Zanobia Arquitectura, drawing on local heritage, larimar tones, and native flora. Outdoors, the signature WET Deck stretches 80 meters by the beachfront club, while a secondary Chill Pool adds a swim-up bar and quieter enclave. Guests can book tailored excursions through the W Insiders and Whatever, Whenever team, or use 14,000 square feet of flexible event space, including a 5,380-square-foot ballroom and six breakout rooms. Minimum age is 18.

Dining, bars, and nightly scene

The culinary program is built around 12 venues included in the all-inclusive, with 24/7 in-room dining and daily-refreshed in-room maxi bars. Trade Market anchors mornings with a juice bar and live stations, while Scena reimagines Dominican and Caribbean dishes. Pan-Asian cravings land at Noodle Bar, cocktails flow at the Living Room Bar, and Taproom nods to a classic beer hall. After hours, the 33 1/3 Speakeasy spins vinyl-led ambiance. Marriott's brand portal lists 13 outlets as the resort scales up programming, including a rooftop Satsuma concept and Taman Beach Restaurant.

Analysis

W's debut reframes expectations for the adults-only all-inclusive by leaning into space, design, and scene. King-only bedding across every category simplifies inventory while signaling a couples-heavy mix. The 700-plus-square-foot baseline outpaces many competitors, and swim-up suites with full private pools add aspirational cachet. The mix of a vinyl-driven speakeasy, a microbrewery, and an 80-meter WET Deck gives the property a nightlife core that typical resort programs seldom match. Events-friendly specs, including 14,000 square feet of flexible space, suit influencer summits and small incentives. For U.S. travelers, lift into Punta Cana remains robust, with carriers adding winter service that feeds the corridor. In the broader market, major hotel groups continue to invest in all-inclusive portfolios across the Caribbean and Mexico, suggesting W's entry should stimulate competitive upgrades and brand extensions in the Dominican Republic.

Final Thoughts

W Punta Cana arrives as a lifestyle statement, not a logo swap. With a food-hall concept, a vinyl-backed speakeasy, and suites built for lingering, the resort targets travelers who want design energy with bundled convenience. Its Uvero Alto setting, about 45 minutes from Punta Cana International Airport (PUJ), balances seclusion with access, and Marriott's pipeline hints at more brand entries to come. For adults seeking a fresh, high-touch Caribbean escape under a familiar loyalty umbrella, the moment belongs to the W Punta Cana all-inclusive.