Cunard Labor Day Sale: Fares from $999, OBC up to $200
Cunard has opened its Labor Day Sale, offering reduced fares starting at $999 and onboard credit up to $200 per person on more than 145 voyages sailing in 2025, 2026, and 2027. The promotion runs from August 21 through September 3, 2025, and covers all four Queens, Queen Mary 2, Queen Elizabeth, Queen Victoria, and Queen Anne. Eligible itineraries span the Caribbean, Northern Europe, Alaska, Canada and New England, the Mediterranean, the Panama Canal, Transatlantic Crossings, and select World Voyage segments. Inventory is capacity controlled, so early booking is strongly advised.
Key Points
- Why it matters: Limited-time pricing and extra onboard credit across Cunard's full four-ship fleet.
- Travel impact: More value on premium cabins, especially Princess Grill and Queens Grill on longer voyages.
- What's next: Sale ends September 3, 2025, and fares may rise as allotments sell.
- OBC is per person for the first two guests only, with tiers by cabin and voyage length.
- Transatlantic crossings and World Voyage segments are included among 145 plus sailings.
Snapshot
Cunard's Labor Day Sale combines entry fares from $999 with per-person onboard credit that scales by cabin category and cruise length. Inside and Oceanview staterooms earn smaller credits, while Balcony, Princess Grill, and Queens Grill earn more, with the top tier reaching $200 per person on voyages of 10 nights or longer. Offers apply to new bookings made August 21 through September 3, 2025, and are capacity controlled. All four ships participate, including flagship Queen Mary 2 on the iconic Transatlantic Crossing. Eligible itineraries run through 2027 and include marquee regions such as the Caribbean, Mediterranean, Northern Europe, Alaska, and the Panama Canal, plus Canada and New England in season. Terms note first and second guests only, with singles receiving the per-person amount.
Background
Cunard's modern four-ship lineup blends heritage experiences with contemporary amenities, anchored by Queen Mary 2, the world's only true ocean liner. Demand for the brand's longer programs and crossings has been strong this year, particularly for higher categories. That trend accelerated with the opening of 2027 sailings, where early sales significantly outpaced the prior season. For context on booking momentum and why premium cabins disappear first, see High Demand for Cunard 2027 Cruises Signals Industry Surge. Against that backdrop, the Labor Day Sale gives value-minded travelers a short window to lock pricing and capture extra onboard spending power, especially on longer or higher-category voyages where the credit scales up.
Latest Developments
How the Cunard Labor Day Sale works
The sale window is August 21 through September 3, 2025, for new bookings only. Reference promo code RD2 at purchase. Onboard credit is per person, first and second guests only, and varies by both cabin type and voyage length. For sailings up to 9 nights, typical OBC ranges are $25 for Inside or Oceanview, $50 for Balcony, $75 for Princess Grill, and $100 for Queens Grill. For sailings 10 nights or longer, the tiers increase to $50 for Oceanview, $100 for Balcony, $150 for Princess Grill, and $200 for Queens Grill. Credits apply to most onboard purchases, are not combinable with some offers, exclude casino use, and expire at the end of the cruise. Deposits are required, and offers are capacity controlled, meaning allotments can close before the deadline.
Where you can sail on sale
Sale itineraries span 2025 to 2027 across all four ships. Regions include Alaska, Canada and New England, the Caribbean, the Mediterranean, Northern Europe, and the Panama Canal. Transatlantic Crossings on Queen Mary 2 are part of the offer, giving travelers a chance to experience the eight-night ocean liner crossing at a promotional fare with added spending power. Select World Voyage segments in 2026 and 2027 are also included, useful for travelers who want a taste of a global itinerary without committing to a full circumnavigation. Many programs feature evening departures or overnights in port, which can be valuable when weighing the onboard credit against shore spends and specialty dining.
Analysis
For travelers eyeing Cunard, this sale's value sits in the scaling OBC and the breadth of included itineraries. Longer voyages and premium cabin categories, Princess Grill and Queens Grill, capture the highest credits, which can offset bar packages, spa treatments, or specialty dining without eroding your fare savings. The starting fare of $999 signals entry-level pricing on select departures, and while taxes and fees are included in advertised fares, availability is limited, so popular dates, crossings, and balcony cabins will tighten first. Transatlantic Crossings remain a signature draw because they replace an intercontinental flight with a calmer, curated experience that is time rich. If you are flexible on dates, you can target longer itineraries to maximize the $200 per-person credit, then apply it toward a beverage upgrade or shore experiences. Given this year's strong demand, waiting for deeper discounts later is risky, particularly in Grill categories, which tend to sell out well ahead of sailings.
Final Thoughts
Cunard's Labor Day Sale is a straightforward way to secure better pricing and extra onboard spending across a wide range of departures. If you can commit before September 3, focus on longer sailings or premium cabins to unlock the highest credits, and consider a Transatlantic Crossing if you want the classic ocean liner experience. With more than 145 voyages on all four ships, the window offers both breadth and depth, making now a smart time to book the Cunard Labor Day Sale.