World Princess Week launches with castle concert

Published on Aug 26, 2025, 9:57 am CDT

6 min read

Disney opened World Princess Week with a fresh musical brand spot, an all-star concert filmed at Disneyland Park, Disney+ Perks, and new product launches. The celebration, part of the multiyear Create Your World campaign, highlights how princess stories inspire imagination and action across generations. World Princess Week began on August 25, 2025, and continues with streaming specials, in-park content, and charitable wish-granting that connects the fantasy on screen to real-world experiences for families.

Key Points

Why it matters: Disney centers a global celebration around princess storytelling, parks, streaming, and philanthropy.
Travel impact: Disneyland Park and Disneyland Paris anchor marquee moments, with Disney Cruise Line activations at sea.
What's next: A castle concert streams August 29, plus a Moana live-to-film tour starts October 3, 2025.
Musical spotlight: Jacob Collier scores the new "All Princesses Make Magic" brand spot.
Wish program: More than 100 Make-A-Wish experiences are tied to the week.

Snapshot

World Princess Week brings a coordinated wave of content, music, and merchandise. The new brand spot, "All Princesses Make Magic," features music by seven-time Grammy winner Jacob Collier and a cameo by Santino Fontana, illustrating how families create their own magic at home. On August 29, a star lineup led by Auliʻi Cravalho, Jodi Benson, Paige O'Hara, and Anika Noni Rose performs in front of Sleeping Beauty Castle for a special concert that will stream first on YouTube, then on Disney+. Disney+ adds a dedicated princess stream, the LEGO Disney Princess: Villains Unite special, and limited-time Perks sweepstakes. For park planners, see Disneyland Early Entry Ends in 2026, Perk Replaced. Cruise fans can pair the festivities with value options like Disney Cruise Line Halves Fares for Third, Fourth Guests.

Background

Disney princesses have anchored family travel and fandom since Snow White introduced feature-length animation in 1937. The franchise now spans parks, cruises, consumer products, and streaming, giving travelers multiple ways to engage. Create Your World, the umbrella campaign, emphasizes confidence, creativity, and trying new things, themes that translate into both at-home play and destination experiences. Aligning the celebration with the Disneyland Resort 70th milestone raises the profile of Anaheim as a pilgrimage stop for fans, while Disneyland Paris hosts a separate slate of wish experiences. Layering in Make-A-Wish further positions World Princess Week as a service-oriented moment that resonates beyond merchandise or media, connecting the company's storytelling with tangible joy for children facing critical illness.

Latest Developments

New brand spot, plus a Royal Ride-Along

The "All Princesses Make Magic" musical brand spot sets the tone for the week, pairing Collier's score with a family's DIY celebration that transforms a dining room into a royal scene, complete with a cameo by Tony Award winner Santino Fontana. A companion "Royal Ride Along" premieres August 27 on YouTube, where Disney Legend Jodi Benson rides The Little Mermaid, Ariel's Undersea Adventure with creator Lauren Paley, reflecting on Ariel's cultural impact and the character's enduring connection with fans. Together these pieces reinforce Create Your World's message, showing that inspiration, heart, and a little magic can spark everyday imagination at home or in the parks.

Disneyland castle concert streams August 29

The concert Disney Princess Concert, Celebrating 70 Years of Disneyland, filmed before Sleeping Beauty Castle, assembles Auliʻi Cravalho, Jodi Benson, Paige O'Hara, and Anika Noni Rose for selections spanning decades of princess anthems. Hosts Ginnifer Goodwin and Susan Egan link eras for a program that nods to the resort's anniversary while extending the week's reach online. The initial premiere is set for August 29 on YouTube, with availability on Disney+ to follow. For on-site visitors, the taping transforms a familiar icon into a one-night stage, while streaming opens the experience to a global audience and nudges trip planning for fall and holiday windows.

Disney+ Perks, new products, and a Moana tour

Disney+ expands its princess hub with a 24-7 stream, the LEGO Disney Princess: Villains Unite special, and limited-time Perks flash sweepstakes running August 25 through September 1. On the retail side, new lines include Jakks Pacific Majestic Dresses, DIFF Eyewear designs, a Disney Store princess and sidekicks Squishmallows set, Pandora rings, and a Once Upon a Story doll advent calendar. Music gets equal billing, with a Tangled 15th-anniversary zoetrope vinyl and the Disney Princess Strings: Garden Soirée album. Extending momentum into fall, Disney's Moana Live-To-Film Concert begins a 37-city North American tour on October 3, 2025, at Morristown's Mayo Performing Arts Center, pairing a full screening with live musicians and Polynesian rhythm masters.

Analysis

World Princess Week shows Disney's integrated playbook at full strength. It blends high-visibility content, destination moments, and product drops with a philanthropic core, then amplifies all three on Disney+. The castle concert gives fans a marquee event that rewards in-park attendance and delivers streaming reach, a tactic that boosts brand affinity while fueling trip inspiration. Perks and sweepstakes add urgency and repeat visits to the app, while merchandise partners offer tangible ways to bring the celebration home. Crucially, the Make-A-Wish component reframes the week as more than a marketing moment, aligning the princess brand with acts of care that resonate with families. For travelers, the calendar is well timed. Anaheim and Paris gain attention ahead of fall travel, and Disney Cruise Line's wish activations dovetail with late-season European calls and value offers. The result is a service-oriented celebration that invites participation wherever fans are, then points them toward parks, cruises, and concerts when they are ready to go.

Final Thoughts

From a soaring brand spot to a castle-front concert and a national tour, Disney is using World Princess Week to bridge screen, store, and destination. Families can stream, shop, and plan travel that matches their budget and timeline, while those in the parks or at sea get extra moments that feel personal and celebratory. The philanthropic layer keeps the focus on joy and resilience, reminding fans why these stories endure. For many households, this week is a launchpad for fall and winter itineraries, and a timely reminder to make space for imagination. That is the lasting power of World Princess Week.