Emirates First Class Champagne: Dom Pérignon Rosé 2009

Published on Sep 2, 2025, 4:15 pm CDT

6 min read

Flying First Class on Emirates already means private suites and an onboard shower spa. Now the Dubai carrier is turning up the sparkle with Dom Pérignon Rosé Vintage 2009, poured across all First Class departures from Dubai International Airport (DXB) for the next few months. Emirates says it will be the only airline serving this rare rosé at altitude, complementing its regular Dom Pérignon Vintage white Champagne poured in First Class worldwide. Travelers can verify their flight's beverage list using the airline's "What's on your flight" tool.

Key Points

Why it matters: Exclusive Dom Pérignon Rosé 2009 elevates Emirates' First Class soft product.
Travel impact: Available on all First Class routes departing DXB for a limited time.
What's next: Emirates says rotating rare vintages will continue to appear in First Class.
Pricing context: Bottles of the 2009 rosé generally retail around $400 to $600.
Service upgrades: Engraved caviar bowls, white-glove plating, and keepsake wine lists rolled out this year.

Snapshot

Dom Pérignon Rosé 2009 comes from a warm, dry, sunny harvest that produced concentrated fruit and structure, then spent about 12 years maturing in cellar before release. Expect aromas of rose petals, orange oil, and saffron, with raspberry, cherry, cassis, and fig on the palate, and deeper tones of licorice and gingerbread. Emirates will pour the rosé alongside its usual Dom Pérignon Vintage white in First Class, continuing a wine program that has seen more than $1 billion invested since 2009. The airline positions the rosé as a limited-run treat on all First Class departures from Dubai. Travelers can confirm availability with the airline's pre-flight menu lookup, then plan pairings with caviar service and à la carte dining.

Background

Emirates' wine strategy hinges on early acquisition and long maturation, supported by a large cellar in France. Over the past 16 years, the carrier says it has invested more than $1 billion to secure sought-after allocations from top regions, often years before release. Dom Pérignon is a staple of the First Class program, with the white vintage normally poured across the global network and special labels appearing periodically. In 2025, Emirates refreshed its First Class service with engraved caviar bowls, white-glove meal presentation, and redesigned keepsake wine lists that include tasting profiles and pairing notes. The airline's Dubai hub connects premium demand across Europe, Asia, Africa, and the Americas, where limited vintages can be showcased to a broad audience. For broader DXB context, see our coverage in World's Busiest Airports 2024: Atlanta Still No. 1.

Latest Developments

Dom Pérignon Rosé 2009 pours on DXB departures

Emirates confirms Dom Pérignon Rosé Vintage 2009 is available on every First Class flight departing Dubai for a limited window. The airline highlights the vintage's strong critic scores and rarity, noting it is the only carrier serving this specific rosé at altitude during the promotion. The wine joins the standing First Class list that features Dom Pérignon Vintage white, poured year-round across the network. Travelers can check the "What's on your flight" tool by entering flight number and date to see the exact wines loaded on their service, then plan pairings around caviar, seafood, or dessert courses. The move follows Emirates' pattern of rotating rare labels into First Class, offering connoisseurs a chance to taste allocated bottles without leaving their suite.

First Class service keeps leaning premium

Earlier this year, Emirates layered in new luxury touches that fit a Champagne-forward experience. The carrier introduced engraved caviar bowls with cloche lids, a white-glove service ritual for plating, and a redesigned keepsake wine list that passengers can take home. Together with the airline's long-running Dom Pérignon partnership, these details position Emirates at the sharp end of the First Class arms race. Competitors have refreshed their Champagne lists, yet few match the cadence of limited vintages rotated through cabin service. For travelers connecting the ground to the sky in Dubai, note the city's broader luxury trend line captured in Blacklane Platinum Class debuts with Rolls-Royce in Dubai.

Analysis

Limited Champagne runs do two things for Emirates. First, they create a timely reason to choose the product now, not later, especially for travelers booking celebratory or aspirational trips where the bubble profile matters as much as the bed. Second, they reinforce a long-term message about curation and maturity. The airline buys early, stores wine for years, then unveils bottles when they show well in the cabin. Dom Pérignon Rosé 2009 exemplifies that arc, delivering ripeness and texture from a warm vintage without losing tension after extended aging.

Operationally, tying the activation to departures from Dubai simplifies catering control. High-value bottles can be concentrated at the hub, minimizing spoilage and stock-outs while ensuring consistent presentation. For travelers, the practical upshot is predictability. If you are flying First Class out of DXB, plan on the rosé being available during this window, and verify it with the pre-flight tool. If you are connecting into Dubai for a long-haul leg, consider adjusting your direction of travel so the long sector departs DXB to maximize your odds of tasting the special pour.

In the competitive set, Champagne curation has become a calling card. Airlines rotate labels, but supply constraints and airline-winery agreements often limit breadth. By leveraging a deep, long-funded cellar and a marquee partnership, Emirates can field rare cuvées while maintaining its baseline Dom Pérignon service on global routes. Expect the carrier to keep punctuating the calendar with similar spotlights, especially around peak travel periods when premium-cabin demand runs hottest.

Final Thoughts

For First Class regulars and once-in-a-lifetime splurgers alike, Dom Pérignon Rosé 2009 adds a memorable flourish to an already high-touch experience. The hub-focused rollout makes it easier to plan, and the airline's service upgrades, from caviar ritual to keepsake wine lists, round out the indulgence. Confirm your flight's load with the pre-flight tool, then lean into food pairings that echo the wine's red-fruited core. As long as the promotion runs, this is one of the most distinctive glasses you can raise at 35,000 feet on any carrier, and a clear win for Emirates First Class Champagne.