Siro to open wellness hotel and residences in Miami

Published on Oct 2, 2025, 3:25 pm CDT

4 min read

Kerzner International will bring its wellness-focused Siro brand to the United States with a mixed-use tower in Miami's Brickell district, slated for a 2030 debut. The project will feature a high-performance Fitness Lab and a Recovery Lab, up to 180 rooms and suites, and 350 branded residences called Siro Homes. Kerzner positions Siro around fitness, recovery, nutrition, sleep, and mindfulness. The brand's first U.S. location taps one of Miami's densest, most walkable neighborhoods, a short drive from Miami International Airport (MIA), and extends Kerzner's portfolio alongside Atlantis, One&Only, and Rare Finds.

Key Points

Why it matters: Siro enters the U.S. with a purpose-built wellness hotel in a prime urban market.
Travel impact: Fitness Lab and Recovery Lab on site signal performance-oriented stays and programs.
What's next: Sales and construction timelines to follow; opening targeted for 2030.
Brickell plan includes up to 180 rooms and 350 branded residences.
Local partners include 13th Floor Investments and Forse Holdings.

Snapshot

Siro Brickell, Miami is planned as a combined hotel-and-residence tower designed for travelers who prioritize training, recovery, and mindful living. The program calls for up to 180 rooms and suites and approximately 350 Siro Homes, with signature facilities branded as a Fitness Lab and a Recovery Lab. Kerzner describes Siro as a lifestyle platform centered on five pillars, fitness, recovery, nutrition, sleep, and mindfulness. Brickell's location offers walking access to dining, culture, and Biscayne Bay, while placing guests within about 15 minutes of Miami International Airport. The project marks Siro's first U.S. outpost after openings in Dubai and Montenegro and a pipeline that includes Los Cabos, Riyadh, and Tokyo.

Background

Kerzner launched Siro in 2021 as a performance-driven hospitality concept, debuting with Siro One Za'abeel in Dubai in early 2024 and Siro Boka Place in Porto Montenegro in 2025. The brand has emphasized integrated wellness, from programmed training to science-led recovery. Kerzner's broader portfolio includes Atlantis mega-resorts and the ultra-luxury One&Only brand, plus Rare Finds, a collection label. Brickell has rapidly evolved into a high-rise residential and business hub, drawing global hospitality and branded-residence projects as Miami's luxury real-estate market expands. Positioning Siro in Brickell aligns the brand with high-density urban demand and a resident base inclined toward premium fitness amenities.

Latest Developments

Siro confirms Brickell tower with Fitness Lab and Recovery Lab

Kerzner has signed Siro Brickell, Miami, confirming a 2030 opening target and the brand's first U.S. site. Plans call for up to 180 rooms and suites and roughly 350 Siro Homes within a mixed-use development. The concept centers wellness programming through a Fitness Lab for training and performance and a Recovery Lab for therapies that aid rest and rehabilitation. Kerzner is partnering with Miami-based developers 13th Floor Investments and Forse Holdings on the project, located near Brickell City Centre and the Miami River. The company frames Siro's U.S. entry as a milestone in scaling its lifestyle brands while maintaining focus on high-utility urban neighborhoods.

Analysis

For travelers, Siro Brickell signals a next-wave wellness hotel where the gym is a headline amenity, not a basement afterthought. A dedicated Fitness Lab suggests coached sessions, testing, and equipment beyond typical hotel standards, while a Recovery Lab implies modalities like contrast therapy, compression, or guided breathwork. The residence component, 350 Siro Homes, positions Siro to serve long-stay guests and Miami-based owners seeking an integrated health routine with hotel-level services. Brickell's dense, walkable footprint favors car-free stays, with rapid access to restaurants, waterfront paths, and transit, and short connections to MIA for visiting athletes and business travelers. Strategically, Kerzner extends Siro from resort-adjacent markets into a U.S. urban flagship, strengthening the brand's identity ahead of pipeline openings in Mexico, Saudi Arabia, and Japan. Execution risk remains typical for large towers, entitlements, sales cadence, and construction timeline, but the site selection tracks with Miami's sustained demand for wellness-branded living and hospitality.

Final Thoughts

Siro's Miami arrival gives wellness travelers a clear urban option where training, recovery, and mindful routines are embedded in the stay. With a 2030 target, watch for sales and construction milestones and early previews of programming in the Fitness Lab and Recovery Lab. For guests who plan trips around performance and sleep quality, Brickell's walkability and airport access add practical value, and the residence mix could deepen community and continuity between visits. If the launch meets brand promises, Siro Miami may set a new benchmark for U.S. urban wellness hospitality built around the Siro Miami concept.