Nobu Hotel Roma reservations open for November 7 debut
Nobu Hospitality has opened reservations for the new Nobu Hotel & Restaurant Roma, with first stays beginning November 7. Set on Via Veneto in Rome's historic center at the former Grand Hotel Via Veneto, the 117-key property will pair Nobu's Japanese- and South American-inspired cuisine with a contemporary luxury hotel experience. Highlights include a statement Nobu restaurant with sushi counter and bar, a rooftop terrace, full-service spa, fitness center, and flexible meetings space.
Key points
- Why it matters: Nobu's first hotel in Italy brings a high-visibility luxury entrant to central Rome.
- Travel impact: New option for premium travelers steps from Trevi Fountain, Spanish Steps, and Villa Borghese.
- What's next: Additional Nobu European growth continues alongside upcoming branded residences and hotels.
- 117 guestrooms and suites include a three-bedroom Nobu Villa.
- Opening inside the former Grand Hotel Via Veneto on iconic Via Veneto.
Snapshot
The Nobu Hotel & Restaurant Roma blends two 19th-century buildings into a modern retreat on Via Veneto. The hotel will launch with 117 guestrooms and suites, led by a three-bedroom Nobu Villa designed for families and groups. Dining centers on chef Nobu Matsuhisa's signature menu at a main restaurant, plus a dedicated sushi counter and a cocktail-forward bar with wine and sake. Wellness amenities include a spa and fitness center, while a rooftop terrace adds city views for events and private gatherings. The location places travelers within a short walk of marquee sights such as Villa Borghese, Piazza Barberini, the Trevi Fountain, and Piazza di Spagna.
Background
Nobu Hospitality, co-founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, has expanded from restaurants into a global lifestyle hotel brand. The Rome opening marks its first property in Italy, joining a European collection that includes locations in London, Barcelona, Marbella, Ibiza, Santorini, and Warsaw. The Roma project converts the former Grand Hotel Via Veneto, a well-known five-star address on one of the city's most famous boulevards. The transformation preserves a grand architectural base while introducing Nobu's clean lines, natural materials, and Japanese-influenced interiors. For leisure and business travelers, the central address enables walkable access to luxury shopping, dining, and cultural landmarks.
Latest developments
Nobu Hotel Roma opening details and room mix
Reservations are now live for stays starting November 7, confirming the timeline for the brand's Italian debut. The 117-key inventory spans guestrooms and suites, headlined by a three-bedroom Nobu Villa suitable for VIP or multi-generational stays. Food-and-beverage programming centers on the signature Nobu restaurant, complemented by an omakase-style sushi counter experience and a bar serving cocktails, wine, and curated sake. Beyond dining, travelers can expect a rooftop terrace for events and sunset views, a spa and fitness center for wellness-minded guests, and meetings space aimed at small corporate or social functions. The property's setting on Via Veneto positions it as a convenient luxury base for Rome city breaks.
Analysis
For Rome's luxury segment, Nobu's entry adds a culinary-led brand with strong global recognition. Demand for high-end rooms near the Trevi Fountain and Spanish Steps remains resilient, and lifestyle-leaning hotels with destination restaurants continue to outperform in urban markets. The conversion of the former Grand Hotel Via Veneto should accelerate ramp-up given its existing scale and footprint, while Nobu's international dining reputation can drive local traffic and guest capture. The 117-room size balances intimacy with group potential, and the Nobu Villa offers a marquee suite product for families, small entourages, and premium buy-outs. Competitive pressure will come from new and refreshed five-star entrants across the historic center, but Nobu's distinct culinary identity, rooftop programming, and brand loyalty should differentiate the product. Proximity to major sights and shopping corridors also strengthens its appeal for short luxury stays and pre- or post-cruise nights.
Final thoughts
With reservations open and a November 7 first-stay date, Nobu Hotel & Restaurant Roma gives travelers a fresh luxury option on Via Veneto that unites design-forward rooms, a destination Nobu restaurant, and a central, walkable location. For guests who prioritize culinary experiences and boutique scale, Nobu Hotel Roma reservations are now an attractive pick for upcoming Rome itineraries.