Royalton Reserve Collection debuts at Paraiso de la Bonita

Published on Oct 12, 2025, 8:11 pm CDT

5 min read

Royalton Hotels & Resorts has launched the Royalton Reserve Collection, a curated portfolio of independent luxury resorts that will operate under Royalton's standards while retaining distinct identities. The first member is Paraiso de la Bonita on Mexico's Riviera Maya, which will expand its adults-only all-inclusive offering with Royalton's Diamond Club, a reimagined Royal Spa, and a new Chairman Building slated to open on December 15, 2025. The property will carry the name Paraiso de la Bonita, a Luxury Collection Resort, Riviera Maya, Adult All-Inclusive, Member of Royalton Reserve Collection.

Key points

Why it matters: Royalton Reserve Collection adds a luxury tier to the all-inclusive segment.
Travel impact: New Diamond Club suites, spa, and exclusive venues elevate on-site value.
What's next: Chairman Building and Royal Spa open December 15, 2025.
Diamond Club brings butler service and access to private areas.
Total inventory rises to 100 accommodations with 10 new oceanfront suites.

Snapshot

Royalton Hotels & Resorts created the Royalton Reserve Collection to showcase independent luxury resorts with strong local character and upgraded service standards. Paraiso de la Bonita becomes the inaugural member while remaining within Marriott International's Luxury Collection brand umbrella. As part of the transition, the resort will introduce Royalton's Diamond Club suite category, adding butler service and privileged access to dedicated spaces. On December 15, 2025, the property will open its Diamond Club-exclusive Chairman Building, featuring a secluded beach area, pool and bar areas, restaurants, a curated lounge, a breakfast venue, and a Cooking Studio. That same day, a new Royal Spa outpost debuts with hydrotherapy, chromotherapy, a salt room, a beauty salon, and a fitness center. Ten additional oceanfront suites will bring the total key count to 100.

Background

Royalton's move follows its August 2025 corporate rebrand from Blue Diamond Resorts, a change intended to unify portfolio identity and sharpen positioning in the premium and luxury all-inclusive space. The company has partnered with Marriott International since 2021, aligning many of its Caribbean and Latin American properties with Marriott-owned brands to expand distribution and loyalty reach. Paraiso de la Bonita, known for intimate scale and service, remains part of Marriott's Luxury Collection while joining Royalton's new Reserve Collection as its first member. The concept emphasizes authenticity, creativity, and individualized luxury while retaining the operational benefits and standards Royalton has developed across its brands. By layering Diamond Club services and exclusive venues onto an established resort, Royalton aims to reframe luxury all-inclusive for travelers who value both character and predictability.

Latest developments

Chairman Building, Diamond Club upgrades, and spa opening set for December 15

Paraiso de la Bonita will roll out the Royalton Reserve Collection enhancements in phases culminating December 15, 2025. The Diamond Club category adds private butler service and access to exclusive areas; selected existing suites will be recategorized to join this tier. The Chairman Building opens the same day as a Diamond Club-only enclave, adding a secluded beach area, a dedicated pool and bars area, multiple restaurants, a curated bar and music lounge, a breakfast restaurant, and a Cooking Studio for immersive culinary experiences. The building will also introduce ten oceanfront suites, pushing the resort's total accommodations to 100. Concurrently, an on-property Royal Spa outpost launches with hydrotherapy circuits, chromotherapy, a salt room, a full-service beauty salon, a bridal suite, bespoke treatments, and a modern fitness center, positioning the resort for wellness-forward luxury all-inclusive demand.

Analysis

Launching the Royalton Reserve Collection through a known, high-touch property allows Royalton to showcase the concept without new-build risk, while the Marriott Luxury Collection affiliation preserves global loyalty funnels. For travelers, the Diamond Club layer provides tangible differentiation, namely butler service and controlled-access venues that address a common pain point in all-inclusive stays, crowding. The Chairman Building functions as a gated experience within an intimate resort, a tactic luxury all-inclusive players increasingly use to balance scale with exclusivity. Wellness is now a non-negotiable for premium beach resorts, and the Royal Spa's hydrotherapy and chromotherapy features elevate perceived value beyond typical spa menus. Strategically, this move extends Royalton's rebrand momentum and clarifies a top-end tier that can flex across independent properties with strong sense of place. If the Paraiso template performs, expect additional Reserve members in Mexico and the Caribbean, with Marriott cross-brand alignment supporting rate integrity and year-round demand.

Final thoughts

Paraiso de la Bonita's integration into the Royalton Reserve Collection signals where luxury all-inclusive is headed, smaller inventories with layered exclusivity, wellness depth, and culinary storytelling. Travelers who prioritize intimate scale but want loyalty benefits and consistent standards will find the Chairman Building, Diamond Club service, and the Royal Spa combination compelling. As Royalton scales the concept, watch how independent resort character is preserved while core promises remain uniform. For now, Riviera Maya gains a refreshed benchmark at the intersection of individuality and brand discipline, a promising opening chapter for the Royalton Reserve Collection.