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Ennismore sets Delano New York and London openings

Street-level view of Delano SoHo New York's tower facade in bright sun, illustrating Delano New York and London brand expansion.
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4 min read

Ennismore is expanding Delano with two headline projects, Delano New York and Delano London, while reviving the brand's Miami Beach original. The New York hotel will convert The Dominick high-rise in SoHo's orbit, and the London debut near Kensington Gardens is slated for late 2026. Delano Miami Beach is scheduled to reopen in early 2026 after a top-to-bottom makeover.

Key points

  • Why it matters: Delano New York and London push a luxury lifestyle brand into two global capitals.
  • Travel impact: New luxury inventory arrives in SoHo and Kensington, with fresh dining and nightlife options.
  • What's next: Miami Beach returns in early 2026, then London by late 2026, with New York's conversion underway.
  • Delano SoHo New York will occupy a 46-story tower with 391 rooms and suites.
  • Delano London will open with 67 rooms, wellness, retail, and a Rose Bar.

Snapshot

Delano SoHo New York will be a conversion of The Dominick on Spring Street in Hudson Square, delivering 391 rooms and suites in a 46-story tower with event spaces. Delano London, steps from Kensington Gardens and Hyde Park, is targeted for late 2026 with 67 rooms, an Ennismore-curated ground-floor restaurant, and the London debut of the Rose Bar. Delano Miami Beach, opened in 1995 and closed in 2020, is slated to reopen in early 2026 with 171 rooms and a refreshed take on the Rose Bar. The brand recently opened in Paris in April 2023 and in Dubai in October 2024, while Delano Las Vegas rebranded to W Las Vegas on December 18, 2024.

Background

Accor took full ownership of SBE's asset-light hotel brands in 2020, bringing Delano into its ecosystem and later into the Ennismore lifestyle platform. Ennismore has since paired brand heritage with a pipeline strategy focused on gateway cities and high-profile partners. In New York, Ennismore's partnership with Cain includes reimagining The Dominick as Delano SoHo New York, adding design-forward guestrooms, expanded social spaces, and programming that leans into downtown culture. In London, partners include Signature Developers and DCD Properties for a boutique-scale property positioned for neighborhood dining and nightlife. Miami Beach will balance preservation and modernization, with Art Deco elements restored and public spaces refreshed for contemporary travelers.

Latest developments

Delano New York and London timeline

The New York project will transform The Dominick into Delano SoHo New York, positioning the property as a serene, social hub near SoHo's galleries and retail. Plans call for 391 guestrooms and suites, elevated event venues near the top floors, and interiors that mix soft forms with rich textures. In London, the late-2026 opening adjacent to Kensington Gardens brings 67 rooms and suites in a red-brick, stucco-front setting, plus a curated Ennismore restaurant at street level. The Rose Bar, a Miami icon, will debut in London with lounge, meeting, and private dining spaces designed for live music and after-dark service. Both hotels integrate dedicated wellness and retail experiences, a through-line of the updated Delano playbook.

Analysis

Delano's expansion into New York and London marks a deliberate return to the brand's core idea, refined luxury with cultural gravity, applied to two markets where lifestyle positioning can command premium rates across rooms, events, and F&B. The Dominick conversion accelerates market entry, limiting development risk while unlocking a large-key, high-rise canvas near SoHo, a neighborhood that rewards scene-driven concepts. London's 67-key scale signals a boutique strategy, trading on exclusivity, localized cuisine, and a recognizable bar identity through the Rose Bar. Miami Beach's early-2026 comeback should provide halo effect marketing, reaffirming origin-story equity and tying the trio together for cross-market storytelling. Accor's 2020 consolidation of SBE brands, and Ennismore's creative stewardship since, give Delano a platform to compete with contemporary lifestyle flags that have surged in the last decade. For travelers, the value proposition will hinge on thoughtful design, credible nightlife, and service that matches price, especially in London where competition among luxury boutiques is intense.

Final thoughts

With New York's conversion in motion, London targeted for late 2026, and Miami Beach returning early 2026, Delano's comeback is moving from promise to pipeline. The brand is leaning into distinctive F&B, nightlife, and wellness, a mix that can anchor both destination trips and business-adjacent stays. If execution keeps pace with the vision, travelers should see a consistent, high-touch experience across these flagship cities, and a credible reason to seek out Delano New York and London.

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