Moxy Tulum opens, debuting Moxy in Latin America
Impact
- Travelers
- New budget-friendly lifestyle option near Tulum's ruins and beaches.
- Advisors
- Fresh Marriott Bonvoy earn and redeem opportunity for Mexico itineraries.
- Destination
- Signals continued growth of branded lifestyle hotels in Tulum.
- Loyalty
- Adds regional footprint for Bonvoy members seeking experiential stays.
Moxy Hotels has opened Moxy Tulum, the brand's first property in the Caribbean and Latin America. Announced on October 15, 2025, the 122-room hotel brings Moxy's playful, design-forward take on lifestyle hospitality to one of Mexico's most in-demand leisure markets. Set just across from Jaguar National Park and a short ride from the Tulum Archaeological Zone, the opening underscores Marriott International's strategy to expand youthful, social brands in high-growth destinations, while giving Marriott Bonvoy members another option to earn and redeem points.
Moxy Tulum, location and concept
Positioned near the protected Jaguar National Park and minutes from the famed seaside ruins, the hotel places travelers close to downtown Tulum's shops, spas, galleries, parks, and beaches. The property's design leans into the surrounding jungle with preserved sightlines and vegetation, while the lobby merges indoors and outdoors around the Moxy Bar & Restaurant. Public spaces layer industrial-rustic materials with local craft details and bold art to create a social hub that fits Tulum's bohemian energy.
Latest developments
Marriott International confirmed the debut of Moxy Tulum on October 15, 2025, noting the opening as the first Moxy in the Caribbean and Latin America. Rooms span modular double-double layouts and bunk configurations for friends or families, with tech touches like keyless entry and motion-activated lighting. A 24/7 gym anchors fitness offerings, and guests can book a temazcal, the traditional steam ceremony, through the hotel. Marriott Bonvoy earn and redeem benefits apply.
Analysis
For travelers, this opening adds a brand-name, lifestyle option close to Tulum's marquee sights without the price point of some beachfront boutiques. Advisors can position Moxy Tulum for short stays before or after Riviera Maya beach time, or as a home base for culture-first itineraries that prioritize the ruins and the national park. Bonvoy members should look at shoulder-season dates for strong cash or points value, and consider mixing room types when traveling with friends to reduce per-person costs. Expect branded lifestyle competition to intensify in Tulum as major chains chase experiential demand near the park and archaeological zone.
Final thoughts
With a lively lobby, flexible room types, and a location by Jaguar National Park, Moxy Tulum brings the brand's signature social vibe to one of Mexico's most visited destinations. For Marriott Bonvoy members and value-minded travelers, the Moxy Tulum opening broadens choices in Tulum while keeping the experience playful and practical.