Hyatt Studios Heads to China in Homeinns Partnership

Published on Oct 24, 2025, 1:47 pm CDT

4 min read

Key points

Hyatt will bring its Hyatt Studios extended stay brand to China through a partnership with Homeinns Hotel Group
Homeinns plans to open 50 Hyatt Studios properties over the next several years
Future hotels are slated for first and second tier cities across China
Specific Chinese locations have not yet been identified
Hyatt Studios debuted in April 2025 in Tillmans Corner, Alabama, with a second opening planned in December in Huntsville, Alabama

Hyatt Hotels Corporation said on Oct. 22, 2025, that it will bring its newer extended-stay flag, Hyatt Studios, to China through a master franchise with Homeinns Hotel Group. Under the agreement, Homeinns plans to develop 50 Hyatt Studios "over the next several years," with a pipeline designed to keep growth rolling beyond the initial tranche. Hyatt positioned the deal as a way to scale thoughtfully in a cornerstone market, while tapping a local partner with national reach and mid-scale expertise.

Hyatt Studios in China, what's changing

Hyatt framed the China entry as an expansion of its Essentials portfolio, the company's umbrella for value-forward select-service and extended-stay brands. Executives said the new hotels would be built in first- and second-tier cities across China, aiming at stay occasions that stretch beyond a night or two, such as week-long projects, relocations, and family visits. The brand's promise centers on studio-style rooms with kitchen conveniences and practical add-ons that matter on day three and day seven as much as on day one.

The pact revives a familiar pairing. Hyatt and BTG Homeinns have worked together since 2019 on UrCove, a China-grown, upper-midscale brand that now serves domestic business travelers and World of Hyatt members across multiple cities. Taking that operating chemistry into extended stay is a logical progression as travel demand normalizes and price-sensitive segments expand in China's inland metros.

Latest developments

Hyatt Studios launched in the United States in April 2025, when Hyatt Studios Mobile, in the Tillman's Corner area of Mobile, Alabama, officially opened. Hyatt has flagged Huntsville, Alabama, for a December opening, with additional U.S. locations advancing in Jacksonville, Florida, Harrisonburg, Virginia, and Laredo, Texas. Early properties have leaned into everyday utility, such as a 24/7 market, self-service laundry, and, in some cases, on-site electric-vehicle charging.

Analysis

Extended stay has been one of hospitality's most resilient categories, in part because longer bookings smooth demand swings and lift average length of stay. In China, that play meets a market where national brands dominate economy and midscale, and where international chains have gained share by partnering with local developers. Homeinns' network and owner relationships should accelerate site selection and conversion opportunities, while Hyatt supplies brand standards, distribution, and loyalty.

For World of Hyatt members, the practical takeaway is more ways to earn and redeem on longer trips beyond Shanghai and Beijing, particularly in provincial capitals and manufacturing corridors where extended-stay inventory has been inconsistent. For travel advisors, the shift gives corporate accounts a recognizable, policy-friendly option in markets where apartment hotels or local chains were the default. It is also a hedge against project delays: a master franchise with a scaled developer tends to move properties from "signed" to "opening" faster in secondary cities than isolated one-off deals.

Background: Hyatt has been repositioning for breadth in Asia, complementing luxury and lifestyle growth with mid- and upper-midscale flags. In September, Hyatt added another footprint win in northwest China with Hyatt Regency Xi'an Chanba, underscoring how the company is building range from top-tier to practical stay types across the region. For context on Hyatt's recent portfolio activity, see Hyatt Regency Xi'an Chanba opens in Xi'an eco-district and its summer Caribbean asset deal analysis in Hyatt Tortuga Resorts Deal: What Caribbean Travelers Need to Know.

What to watch next: site announcements, prototype details adapted for Chinese consumer needs, and how earn rates and benefits align with World of Hyatt in mainland China. Given Homeinns' coverage, early signings could cluster in Yangtze River Delta and Greater Bay Area cities, then move west along major logistics and industrial corridors. Advisors should expect an initial focus on consistency and owner economics, not full kitchens everywhere, with amenities tuned to local demand.

Final thoughts

Hyatt Studios' China push with Homeinns ties together a fast-growing extended-stay brand and a proven local partner, promising more predictable, loyalty-friendly options for longer trips in China's business centers. As signings appear and opening dates firm up, the brand's studio-style formula should give travelers a practical, priced-right alternative to traditional hotels, while expanding Hyatt's mid-market reach. Hyatt Studios in China is the headline, and for on-the-ground planning, it is the sign to watch.