Beaches Adds Elf on the Shelf Suite for Holidays

Published on Oct 27, 2025, 12:41 pm CDT

4 min read

Key points

Beaches Resorts will run The Elf on the Shelf programming in Jamaica and Turks & Caicos from November 28 to December 31
A new, commissionable Elf on the Shelf Caribbean Vacation Suite debuts at Beaches Turks & Caicos and is available through January 1, 2026
The suite is created with The Lumistella Company and features themed décor, collectibles, a twinkling tree, a cocoa bar, and candy cane patio furnishings
All butler suites, including the Elf suite, include a Jingle Shell Butler with V.I.E. turndown surprises such as mini milk and cookies and festive snacks
Resortwide holiday programming includes Sweet Island Soirees, Santaverse movie nights, Scout Elf Central, pajama storytimes, karaoke, scavenger hunts, and on-site retail for Elf collectibles

Beaches Resorts is bringing back The Elf on the Shelf across its Jamaica and Turks & Caicos properties for the 2025 holiday season, running from November 28 through December 31. New this year, the brand is introducing a commissionable Elf on the Shelf Caribbean Vacation Suite at Beaches Turks & Caicos, available through January 1, 2026. Built with The Lumistella Company, creator of the Santaverse, the activation blends festive theming with the all-inclusive model, and adds butler-level touches aimed at families seeking a "one-and-done" holiday experience.

Beaches Holiday Program, Suite Debut

Resortwide programming returns with weekly Sweet Island Soirées featuring island-style entertainment and crafts, outdoor Santaverse movie nights under the stars, and a central Scout Elf hub that orients guests to the week's activities. The headline addition is the Elf on the Shelf Caribbean Vacation Suite at Beaches Turks & Caicos, a walkout butler category designed as a turnkey holiday hideaway. The suite layers custom wallpaper with Scout Elves among palms, red-and-white bedding accents, a twinkling tree trimmed with themed ornaments, and displayable collectibles guests can take home.

Kid-friendly details are purpose-built. The bunk room is stocked with Santaverse storybooks, holiday board games such as Peppermint Pickup and Merry Guess-mas, and cuddly Scout Elf plush toys. A hot cocoa station, framed "on-vacation" Elf photography, and candy-cane patio furnishings round out the in-room experience. Outside the suite, Beaches' standard family inclusions, from kids clubs to water sports, continue to operate on regular schedules.

Latest developments

Beaches first previewed the 2025 holiday slate and the new suite in mid-October with first-look images and booking language confirming the November 28-January 1 availability window at Beaches Turks & Caicos. The announcement reiterated that all butler suites, including the new category, will feature enhanced turndown surprises for "V.I.E.", or Very Important Elf, guests.

Analysis

For travel advisors, the positioning is straightforward, a themed, premium room type that is easy to sell into Thanksgiving and Christmas breaks, with clear stay dates, bundled entertainment, and built-in photo-worthy moments. Because the Elf suite sits in a butler category, it also aligns with clients who value service and are willing to pay for convenience during peak weeks. Advisors should set expectations early around minimum stays, deposit and cancellation terms typical of the late-November to late-December window, and confirm which keepsakes are take-home versus in-room décor.

Parents weighing value will want to compare like for like. Standard rooms unlock most holiday programming without the décor, while the suite consolidates the "wow" factor, reduces the need to pack extras, and centralizes kid downtime with games, books, and a cocoa bar. If dates are firm, book the suite early, then layer dining and nanny services where needed, since butler inventory is limited. If plans are flexible, consider mid-December arrivals to avoid the tightest peaks.

How it works

The Elf on the Shelf integration is a licensed collaboration. Beaches operates the daily programming on property, while the suite itself is a defined room category at Beaches Turks & Caicos with butler service and festive theming. Jingle Shell Butlers, available in butler accommodations, handle classic services, bath setups, and small nightly surprises that play to the Elf theme, such as mini milk-and-cookies. Advisors should verify specific inclusions and any age limits for activities at the time of booking.

If your clients are connecting via Jamaica around the program dates, factor in local conditions and recovery timelines when selecting flights and travel days. For current operational context on Jamaica gateways, see our recent coverage of airport status and airline waivers tied to severe weather impacts earlier this week at Jamaica Airports Closed, Waivers Expand.

Final thoughts

Beaches' Elf on the Shelf programming returns with a clearer focus on bookable, value-dense experiences, capped by the debut suite at Beaches Turks & Caicos. For families seeking a turnkey holiday in the Caribbean, the themed butler option can simplify planning and elevate the "big reveal," while standard rooms still access resortwide festivities. Lock dates early, confirm inclusions, and use the November 28 to January 1 window to time arrivals around school breaks and peak-week price curves.