Meili, ALL Accor Team Up To Boost Car Rentals For Members
Key points
- Meili signed a multi-year deal to power car rental connectivity for ALL Accor
- ALL Accor's 100 million members gain more rental choice, exclusive discounts, and points accrual
- Integration runs through ALL.com and the mobile app with real-time updates
- Executives say the partnership simplifies supplier connectivity and speeds bookings
- Accor continues to expand partner-led benefits tied to its unified ALL Accor+ strategy
Impact
- More Choice At Booking
- Expect additional car brands, vehicle classes, and locations visible in ALL.com results
- Member-Only Discounts
- Status-based pricing and targeted offers may appear when signed in
- Earn And Burn Clarity
- Point accrual rules should surface inline during checkout
- Faster Reservations
- Direct connections are designed to reduce hand-offs and drop-offs
- Data Security Emphasis
- Parties highlight secure handling as inventory scales across partners
Accor's loyalty program and booking platform, ALL Accor, will expand its car rental offering through a new multi-year partnership with Meili, a Dublin-based travel-tech company focused on ancillary distribution. The integration is set to run across ALL.com and the ALL Accor app, promising members more rental choices, member-only discounts, tier-based points earning, time-saving pick-up options, and real-time updates. For travelers, this means simpler comparisons and fewer redirects when booking cars alongside hotel stays.
ALL Accor, Meili, and what changes for travelers
Meili provides a single connectivity layer that lets brands plug into multiple car rental suppliers without building one-off connections. In practice, that should expose more car types and locations directly inside ALL Accor's booking journey, rather than sending members to third-party sites. Meili's leadership, led by CEO Mike McGearty, has positioned the platform around direct partnerships that drive loyalty integration and faster campaign cycles, which aligns with Accor's push to make ALL a broader travel marketplace.
Latest developments
A release carried in trade media outlines the scope, including exclusive discounts and tier-based points accrual for ALL Accor's roughly 100 million members, with emphasis on secure data handling and speed at checkout. While financial terms and a go-live timeline were not disclosed, the messaging indicates a multi-year horizon and phased integration across web and app.
Analysis
For members, the meaningful test will be inventory depth at high-demand airports and city locations, plus clear earn rates and status benefits at checkout. Accor has been consolidating and clarifying its loyalty and subscription ecosystem, most recently with ALL Accor+ updates, which suggests future campaigns could bundle hotel, car, and experiential perks under one sign-in. If Meili's direct pipes reduce hand-offs, travelers should see fewer session time-outs and abandoned carts, a common pain point in ancillary bookings. Background, ALL's partner pages and Accor corporate materials have long flagged car rental as part of a "travel enhancer" stack alongside flights, airport transfers, and activities, so this move extends an existing strategy rather than inventing a new one.
Background ALL Accor is Accor's global loyalty and booking platform that aggregates hotel brands and partner benefits. Meili, founded by veterans of the mobility and car-rental tech space, has announced direct-connect deals with travel suppliers to streamline ancillary sales for airlines and hospitality groups. The approach favors first-party booking paths over white-label redirects, which can improve conversion and loyalty crediting.
Final thoughts
For ALL Accor members, the headline is practical, more visible car rental choice with clearer member economics inside the same booking session. If Accor and Meili deliver the promised speed and reliability, this should make renting a car alongside a hotel stay feel more native to ALL, not an afterthought.