Princess Adds Hampton Water Rosé to Love Line Collection
Key points
- Princess Cruises adds Hampton Water Rosé, still and sparkling, across the fleet
- The wines are included in Princess Plus and Princess Premier beverage packages
- Hampton Water was co-founded by Jesse Bongiovi, Jon Bon Jovi, and Gérard Bertrand
- Addition follows other celebrity beverages in the Love Line Premium Liquors lineup
Impact
- Availability
- Hampton Water Rosé pours begin immediately on all Princess ships
- Packages
- Guests on Princess Plus and Princess Premier can order without extra charge up to package limits
- Ordering
- Expect the rosé to appear on bar menus, dining room wine lists, and room service where applicable
- Selection Context
- Hampton Water joins Pantalones Organic Tequila, Betty Booze, and Meili Vodka in the curated lineup
- Advisable Next Step
- If you prefer a specific style, confirm whether you want the still or the sparkling rosé when ordering
Princess Cruises has added Hampton Water Rosé to its Love Line Premium Liquors Collection, expanding the line's roster of celebrity-crafted beverages with both still and sparkling rosé options. The wines roll out fleetwide as of November 10, 2025, and are included for guests who purchase the Princess Plus or Princess Premier beverage packages. Princess framed the addition as a lifestyle fit for guests who favor celebratory, sun-forward wines at sea.
Princess, Hampton Water, and what changed
In the announcement, Princess confirmed Hampton Water Rosé as the latest entrant to its curated Love Line portfolio, a set of branded drinks that has grown through 2024 and 2025. Hampton Water, co-founded by Jesse Bongiovi with his father, Jon Bon Jovi, and produced with French winemaker Gérard Bertrand, comes aboard in two expressions, a still rosé and a sparkling rosé, and now appears on ships across the fleet.
Latest developments
Princess tied the news to a broader beverage strategy that leans on recognizable names and collaborations. Earlier additions to Love Line included Pantalones Organic Tequila by Camila and Matthew McConaughey, Betty Booze and Betty Buzz by Blake Lively, Meili Vodka by Jason Momoa and Blaine Halvorson, and other labels that target different taste profiles and price points. Hampton Water Rosé slots into that mix as a versatile, food-friendly wine for pool decks, sail-away parties, and specialty dining.
Analysis
For travelers, the practical change is simple. If you hold Princess Plus or Princess Premier, you can order Hampton Water Rosé without an extra upcharge, subject to the standard package rules, daily limits, and per-drink price caps. Princess' current package pages outline what each tier covers, including the drink count and the per-item value threshold that determines what is included at no additional cost. Guests booking cruises into 2026 should note that package inclusions and thresholds can vary by purchase date, so it is worth confirming the effective terms tied to your reservation.
Hampton Water's brand story matters because Princess is selling curation, not just inventory. The wine's founders, Jesse Bongiovi and Jon Bon Jovi, positioned the label with Bertrand's Languedoc expertise, aiming for a crowd-pleasing, bright style that pairs well with seafood, salads, and light appetizers that are common on sea days and embarkation afternoons. For guests who do not usually drink rosé, the sparkling variant offers an approachable entry point that works for sail-away toasts without the sweetness of many party-focused bubbles.
Background
Princess' Love Line Premium Liquors Collection is a marketing and procurement framework, a way to surface a short list of well-known, often celebrity-associated beverages in bars, dining rooms, and retail displays on board. The model helps simplify choice for casual drinkers, while giving enthusiasts a few recognizable labels to hunt down. Operationally, the fleetwide inclusion reduces the chance that a bar on one ship carries something different than another, which can frustrate repeat guests. The Hampton Water addition keeps that roster fresh and seasonal.
From an onboard experience perspective, the move also complements Princess' emphasis on branded culinary partnerships. On a typical seven-day itinerary, expect to see Hampton Water Rosé listed on the main dining room wine list, featured at pool bars during daytime service, and available by the glass and bottle at specialty venues. If you want a specific style, tell the bartender whether you prefer the still or the sparkling pour, since both are in circulation.
Final thoughts
The headline change is availability and value. Hampton Water Rosé now pours across the Princess fleet and counts toward your Princess Plus or Princess Premier benefits. If your sailing is near, verify your package's drink limits and caps, then decide whether you want the still or sparkling expression and where it best fits into your dining plans. For a shipboard wine that reads light, social, and flexible, this addition fits the brief.