XO Corporate Membership Launches For Business Travel

Private aviation group Vista has rolled out XO Corporate, a new membership tier for its XO brand that targets companies which rely on frequent private jet travel. Announced November 18, 2025, the product uses a sizable but fully refundable $ 500,000.00 deposit instead of a multi year contract or nonrefundable jet card, and opens access to more than 2,000 aircraft worldwide along with enhanced loyalty credits and guaranteed recovery on disrupted trips.

For corporate travel planners, the pitch is simple. Put working capital into a single account, skip annual fees, and give multiple executives the ability to book flights simultaneously through the XO app, website, or a dedicated advisor while earning up to 4 percent loyalty credit plus extra rewards at higher annual spend levels.

XO Corporate Membership In Detail

XO Corporate sits at the top of a three tier structure that already includes XO Membership and XO Reserve. The new tier drops the usual $ 995.00 annual fee to zero, but raises the minimum deposit to $ 500,000.00, which XO says is fully refundable, never expires, and can be replenished at any time without a binding term.

Members get dynamically priced access to thousands of aircraft, from turboprops and light jets to large cabin and ultra long range types, with priority access to the Vista Members fleet. The company highlights key transcontinental routes such as New York to Los Angeles, where corporate members can see starting pricing around $ 29,990.00 at the time of booking, alongside coverage across Europe, Asia, and the Middle East.

Operationally, XO Corporate emphasizes multi user functionality and reliability. A single corporate account can support many designated users, each able to request different aircraft on the same day, which matters for teams that split travel across client sites. XO pairs this with guaranteed recovery within its service area on non peak days, improved cancellation terms, and 24 by 7 client service from offices in multiple time zones.

The membership structure means that, at least on paper, there are no blackout dates or fixed flight caps, only availability limits at the moment of booking. That is a shift from legacy jet card models that often promise fixed hourly rates for a set number of hours but lock in terms and peak day restrictions.

Background

Vista, which is headquartered in Dubai, built XO from the former XOJet platform and now markets it as a digital marketplace for on demand charter and membership based flying. XO Membership and XO Reserve already require fully refundable deposits of $ 100,000.00 and $ 250,000.00 respectively, with loyalty credits up to 4 percent and access to the Vista Members fleet as capacity allows.

The broader private aviation market has leaned heavily on deposit backed memberships and jet cards since the pandemic era demand surge. Competitors such as Wheels Up, flyExclusive, and others have all experimented with high value deposits that trade liquidity for priority access and predictable pricing.

XO Corporate is Vista's answer for companies that have normalized high use private flying patterns and want something more scalable than ad hoc charters or individual memberships for each executive. It essentially formalizes behavior that many firms already show, where private aviation sits somewhere between an occasional perk and mission critical infrastructure.

Latest Developments

The XO Corporate launch comes as business aviation providers are trying to lock in corporate demand that has proven sticky even as commercial airline networks recover. Vista's own statements position XO Corporate as especially suited to fast growing companies, consulting firms, and investment groups that need to move teams quickly between major financial centers, energy hubs, and project sites.

In practice, that looks like senior partners flying from New York, New York, to client pitches in Los Angeles, California, while operations leads route to Houston, Texas, or international locations on separate aircraft, all charged against a single corporate balance. On the ground, that traffic tends to funnel through familiar business aviation gateways such as Teterboro Airport (TEB) in New Jersey, which is one of the main relievers for corporate traffic into the New York area.

Because the deposit is refundable and the membership has no expiration, Vista is signaling that this is less a pre purchase contract and more a funded wallet. That framing may appeal to companies that are wary of long commitments after seeing other providers pivot or even restructure in recent years.

Analysis

For travelers and corporate travel managers, the key questions are not just convenience, but capital cost, flexibility, and operational risk.

On capital cost, a $ 500,000.00 deposit is a serious allocation, even for a mid sized company. The refundable nature and lack of term lower the risk of outright loss, but there is still an opportunity cost in tying up funds in a travel wallet instead of other investments. Finance teams will want clear reporting on usage, average cost per hour, and loyalty credits earned in order to justify the program against traditional charter, scheduled premium cabins, or fractional aircraft solutions.

On flexibility, XO Corporate's ability to support multiple simultaneous flights and to scale routes across North America, Europe, Asia, and the Middle East lines up with how many project based businesses actually operate. Consulting, private equity, and energy companies often have overlapping trips, where two or three teams need different itineraries at short notice. Having one account that can spin up several aircraft on the same day, instead of juggling separate contracts, can simplify both logistics and internal approvals.

On operational risk, guaranteed recovery within the service area on non peak days is a meaningful promise, but it is not absolute. Extreme weather, airspace closures, or systemic issues can still constrain capacity. Corporate buyers should ask for clarity on what "recovery" looks like in practice, for example, whether it includes aircraft upgrades, re routing via alternate airports like Westchester County Airport (HPN) or secondary hubs, and how quickly XO is obliged to respond when a flight goes sideways.

There is also the question of how XO Corporate interacts with existing XO Membership and XO Reserve accounts. For companies that already sponsor personal memberships for key executives, moving toward a single corporate structure may simplify accounting but could require cultural change if individuals are used to managing their own travel wallets.

Finally, as with any private aviation provider, it is important to distinguish XO's role as a Part 295 air charter broker from the operators that actually fly the aircraft. Safety oversight, audit standards, and insurance coverage still reside with those operators, even though XO presents a unified digital and membership front end.

Final thoughts

XO Corporate Membership Launches For Business Travel is another sign that private aviation is settling into a more institutional role in many companies. The combination of a high but refundable deposit, multi user access, and global coverage will appeal most to firms that already treat private jets as a regular tool rather than an exception.

If your organization routinely books private flights for executives or project teams, this is a moment to benchmark your current spend against what XO Corporate offers, compare it with alternatives, and decide whether a centralized, refundable membership can lower friction without putting too much capital on the sidelines. As always, the value of any such program will depend on how often you fly, which routes you use, and how disciplined you are about tracking the true cost of every hour in the air.

Sources

• Vista's XO Launches A New Corporate Membership To Meet Surging Demand For Flexible Business Travel Solutions
• XO Corporate Membership
• Private Air Provider XO Introduces Corp. Program
• Vista's XO Launches Corporate Membership Tier
• XO Promises Sub 30K NY LA With New Corporate Membership