Amaris Grace Bay LXR Resort Planned for 2028
Key points
- Hilton signed AMARIS Grace Bay into the LXR Hotels and Resorts portfolio for Grace Bay Beach in Turks and Caicos
- The project targets a 2028 opening and is owned by SEFAMM (TCI) Ltd
- Plans call for 170 guest rooms and suites including one to four bedroom branded residences
- Amenities listed include two specialty restaurants, pool and beach service, and a spa and fitness center of nearly 10,000 square feet
- Hilton says the resort will participate in Hilton Honors and feature LXR's Pursuit of Adventure experiences
Impact
- Where Impacts Are Most Likely
- Travelers comparing Grace Bay luxury stays for 2028 will see a new Hilton affiliated option enter the set
- Supply And Rate Pressure
- A 170 key addition can reshape peak season pricing dynamics, especially for larger multi bedroom layouts
- Families And Groups
- The mix of branded residences plus a kids club signals a strong fit for family trips and small group travel
- Loyalty And Points
- Hilton Honors members may gain another high demand Caribbean redemption target once award inventory is published
- What Travelers Should Do Now
- If 2028 Turks and Caicos travel is on your calendar, track the build timeline and keep first night plans flexible until opening windows firm up
Hilton has signed AMARIS Grace Bay into its LXR Hotels and Resorts portfolio for Grace Bay Beach on Providenciales, Turks and Caicos. The announcement matters most to travelers and advisors who plan peak season Caribbean trips years out, and who want a luxury product tied into Hilton's ecosystem without giving up an independent resort feel. For now, the practical move is to treat it as a 2028 supply addition, then build a short list of comparable Grace Bay stays and set alerts for when booking, deposits, and Hilton Honors participation details go live. ([Stories From Hilton][1])
The Amaris Grace Bay LXR resort signing sets up a new Hilton backed luxury option on Grace Bay Beach, with a stated 2028 debut that can influence how travelers time long range Turks and Caicos planning. ([Stories From Hilton][1])
Hilton says AMARIS Grace Bay is owned by SEFAMM (TCI) Ltd and will be a mixed use resort and residential development. The published plan calls for 170 guest rooms and suites, including one to four bedroom branded residences, positioning it for couples, multi generational families, and small groups that want more space than a standard hotel room. On the amenity side, Hilton is marketing two specialty restaurants, including an Aegean meets Caribbean beachfront concept and a Japanese grill with an omakase counter, plus bars, pool and beach service, and a spa and fitness center of nearly 10,000 square feet. ([Stories From Hilton][1])
Who Is Affected
Travelers targeting Grace Bay Beach specifically are the core audience, because the resort is positioned as a beachfront product on one of Providenciales' best known stretches of sand. Grace Bay Beach runs along the north coast of Providenciales and anchors much of the island's upscale resort inventory, which is why new openings here can shift availability patterns beyond a single property. ([Visit Turks and Caicos Islands][2])
Hilton loyalists are also directly affected. Hilton says AMARIS Grace Bay will offer Hilton Honors benefits, which can change the math for travelers who earn points through stays or credit cards and prefer to keep trips inside one loyalty system. ([Stories From Hilton][1])
A third group is travelers who care about air access and airport friction. Most visitors route through Howard Hamilton International Airport (PLS) on Providenciales, and any new resort that targets premium demand tends to amplify peak day arrival surges, transfer demand, and sold out flight banks during holiday weeks. ([tciairports.com][3])
If you are benchmarking alternatives already in the market, it is also worth tracking renovation and repositioning moves nearby, because refreshed competitors can soak up the same demand segment AMARIS is chasing. See Turks And Caicos Hotel Redesign At Grace Bay Club for one recent example on Grace Bay.
What Travelers Should Do
If you are planning a 2028 trip, start by separating inspiration from execution. Put AMARIS Grace Bay on a watch list, but build your itinerary around currently operating properties, then treat AMARIS as an upgrade option if, and only if, it opens on schedule and publishes clear cancellation terms.
Decide your rebooking threshold up front. If AMARIS becomes available for booking, consider waiting only if your trip is outside holiday weeks and you can hold fully refundable air and hotel inventory elsewhere, otherwise lock in a proven Grace Bay stay and switch later only if you can confirm the exact room or residence type you want, plus firm opening and service dates.
Over the next 24 to 72 hours, monitor for follow on detail drops that usually accompany a signing, including a development render set, a more precise opening window, and whether Hilton posts a dedicated hotel page that indicates how Hilton Honors will be applied. For broader destination orientation while you compare neighborhoods and resort clusters, use Providenciales, Turks and Caicos - Travel News and Guides from The Adept Traveler, and if you are stitching Turks and Caicos into a multi island trip, keep an eye on carrier partnership changes like Virgin Atlantic Expands Caribbean Connections.
Background
A hotel "signing" is an early milestone, not a promise that doors open on a fixed day. The agreement typically sets the brand and operating framework, while design, permitting, financing, and construction still have to clear multiple gates before a resort can accept guests. That is why travelers should treat 2028 as a target, then keep backup inventory until the opening window tightens into bookable dates. ([Stories From Hilton][1])
From a travel system perspective, a new luxury beachfront build propagates impact in layers. The first order effect is future room supply, more keys and larger multi bedroom layouts can ease scarcity on peak weeks or, depending on positioning, can raise the overall price ceiling for the destination if it draws higher spending demand. The second order ripples show up in air and ground logistics, more premium arrivals concentrate on specific flight banks into Providenciales, then push up transfer demand and staffing needs across taxis, private drivers, and excursion operators, especially on typical weekend changeover patterns. A third layer is competitive response, existing resorts often accelerate renovations, amenity refreshes, or service differentiation to defend share, which can temporarily remove inventory during construction phases and tighten availability even before the new hotel opens.
Hilton is also framing AMARIS as part of a wider Caribbean and Latin America growth push, citing nearly 300 hotels in the region and a large pipeline that leans heavily into luxury and lifestyle categories. That matters because branded expansion can bring more standardized distribution, loyalty behavior, and package demand into destinations that already have strong independent luxury supply. ([Stories From Hilton][1])