Celebrity River Cruises Europe 2028 Bookings Open

Celebrity River Cruises said it will add 10 new ships to its European river fleet over the coming years, aiming to reach 20 vessels by 2031. The announcement accompanied the start of construction for the brand's first river ship, Celebrity Compass, marked by a first steel cut. Travelers planning 2028 European river trips now have earlier access to inventory, because Celebrity also opened bookings for its 2028 season, promising more sailings and a larger destination set than its inaugural 2027 deployment.
Celebrity River Cruises 2028 Europe bookings are now open, expanding choice and capacity for Rhine and Danube corridor travel, but also changing how early you may need to commit to dates, cabins, and connecting flights.
Celebrity said the 2028 season includes more than 160 sailings to over 50 destinations across Europe, and it described the 2028 deployment as an 80% increase in destinations versus 2027, including 24 new ports. The company also outlined several itinerary families, including Lower Danube cruises that incorporate an overnight land stay in Bucharest, Romania, plus Rhine sailings between Basel, Switzerland, and Amsterdam, Netherlands, and seasonal tulip and Christmas market itineraries.
Who Is Affected
Travelers who wanted Celebrity's inaugural 2027 river season but missed availability are the most immediately affected, because Celebrity is explicitly positioning 2028 as the first major capacity release after what it described as rapid demand for the first year. People who prefer specific weeks, such as tulip bloom windows or Christmas market season, are also in the impact zone because those periods tend to have constrained inventory across the river industry, even before a new entrant adds brand driven demand.
Travel advisors and frequent cruisers who already book Celebrity ocean sailings may see the biggest practical shift in 2028 planning behavior. Celebrity is selling river as an extension of its broader portfolio, and Royal Caribbean Group has also been highlighting river expansion as part of its broader growth story, which signals sustained marketing pressure, and potentially faster booking curves for peak Europe weeks.
There is also a second order system ripple that matters to travelers even though it is not obvious at booking. Adding ships does not only add cabins, it also increases demand for scarce river infrastructure, such as preferred docking windows in marquee city centers, motorcoach and guide capacity for popular excursions, and hotel inventory for pre and post extensions in gateway cities. When those layers tighten, the failure mode is rarely the cruise itself, it is the edges, like late flight arrivals that miss embarkation, sold out last minute hotels, and thin rail options on peak changeover days.
What Travelers Should Do
If you are targeting 2028, treat this like a capacity drop with a marketing surge behind it. Hold your preferred date range, and then add buffers at the edges, including at least one pre cruise night in the embarkation city if you are flying in, and a realistic post cruise plan if you have a same day flight, or a long rail transfer. Keep a single document with your fare rules, deposit and final payment dates, and any promo terms, because new deployments often come with changing offer structures as the season fills.
Use a clear decision threshold for when to rebook versus wait. If you are choosing between two similar itineraries, lock in the one that best matches your must have ports and overnight pattern, then only switch later if a better cabin category, or a materially better air connection becomes available without penalty. If you are flexible on route, focus on the itinerary structure, not the brochure language, because Rhine and Danube style trips can differ substantially in daily sailing hours, late evening arrivals, and whether the ship's schedule gives you usable time in the most in demand stops.
Over the next 24 to 72 hours, monitor the practical details that tend to lag a headline announcement. Watch for full ship specifications and deck plans as they publish, confirm whether your sailing includes any land nights like the Bucharest add on, and verify the exact embarkation and disembarkation cities and times before you book flights. If you are sensitive to disruption risk, also keep an eye on seasonal river constraints, because extreme low or high water can force ship swaps or altered sailing patterns on the Rhine and Danube in hot summers. For a deeper explainer on how that plays out operationally, see The 2025 European Heatwave's Impact on River Cruises.
Background
Celebrity River Cruises is scheduled to begin sailing in Europe in August 2027, positioning the brand as a new entrant that is trying to carry an ocean cruise service model into river cruising. In its announcement, Celebrity said it will launch with two ships in 2027, Celebrity Compass and Celebrity Seeker, then add Celebrity Wanderer, Celebrity Roamer, and Celebrity Boundless in 2028, with a longer runway of additional ships through 2031.
For travelers, the operational mechanics of river cruising are the key to understanding why fleet growth can improve choice but still create pinch points. River itineraries depend on tightly timed docking sequences in city centers, and many ports have limited berths and strict overnight rules, which means more ships can increase competition for the most convenient docking windows. When those windows compress, lines may adjust schedules, swap order of calls, or increase sailing hours, which then affects the practical value of shore time, and the reliability of tight onward connections by rail or air.
The ripple also runs the other direction, from the river system back into broader travel. A surge in bookings for a new 2028 deployment can raise demand for European flights into gateway cities, concentrate hotel bookings on changeover days, and tighten the ground transport ecosystem, especially for travelers who are extending on their own rather than through a package. If you want a recent example of how river industry changes can shift traveler planning behavior around bookings and benefits, see Scenic and Emerald Rewards Loyalty Launches Feb 10.
Sources
- Celebrity River Cruises Announces 10 More Ships, and Opens 2028 European Deployment with 80% More Destinations
- Celebrity River Cruises, New Europe River Cruises
- Royal Caribbean raises annual profit forecast on strong demand; shares jump
- Royal Caribbean orders new Discovery class plus 10 more river vessels
- Celebrity Compass, River Cruise Ship