CIE Tours Ireland Tours Sale, Save 20% By Feb 27
CIE Tours opened a limited time February promotion that discounts select 2026 guided tours and custom Private Driver vacations across Ireland, Scotland, England and Wales, and Italy. The booking window runs from February 9 through February 27, 2026, and the eligible travel window runs from April 1 through December 31, 2026. Travelers and travel advisors need to match the right promo code to the right itinerary, then book early enough that their preferred departure still has space in the right room category and price point. The headline savings can reach 20%, with CIE advertising maximum savings up to $1,500 per couple on land only pricing.
The promotion is split into three tiers with different tour lists. FEB2620 is the 20% tier, FEB2615 is the 15% tier, and FEB2610 is the 10% tier, and each code applies only to specific itineraries named in the terms. For travelers, the practical takeaway is that you should identify your exact tour name and departure date first, then confirm which code, if any, is valid for that product before you assume a higher discount applies.
Who Is Affected
Travelers planning escorted land tours in Ireland and Great Britain are the main audience, especially couples targeting peak demand months when popular departures can tighten quickly. CIE's list includes themed trips like The Irish Pub Tour, which is marketed as an eight or nine day itinerary starting round trip from Dublin, Ireland, and it is placed in the 10% tier for this February promotion.
Italy planners are also directly affected because Grand Tour: Italian Lakes to Amalfi Coast is included in the 10% tier, and it is one of the longer, higher spend itineraries where a percentage discount can still translate into substantial absolute savings. CIE markets that tour as starting in Milan, Italy, and continuing through major cities including Venice, Florence, and Rome, Italy, before reaching the Amalfi Coast.
A second group affected is travelers using custom Private Driver vacations instead of a guided coach itinerary. The February offer applies a 10% discount to the land portion of new Private Driver bookings, capped at $750 per person, which can shift the math for travelers who want a flexible pace but still want a packaged backbone for hotels, routing, and local support.
What Travelers Should Do
If you want the discount, start by pricing the exact departure you would actually take, then check the promotion's eligible tour list and code tier before you pay a deposit. Treat availability as the real clock, not the February 27, 2026 deadline, because a tour can sell out on the dates you need even while the promotion is still live. Plan at least one buffer night in the gateway city when your tour begins early in the day, or when you are flying in on separate tickets.
Use a clear decision threshold for rebooking versus waiting. If you have fixed dates, limited vacation time, or a must start tour day, lock the land booking while inventory is open, then shop flights after you confirm your tour start time and the operator's change rules for your booking type. If you are flexible on dates or route, set a short monitoring window, for example 48 to 72 hours, to compare alternate departures and nearby gateways, then commit before fare and room inventory move against you.
Over the next 24 to 72 hours after booking, monitor three things that commonly change the total trip cost. Watch whether your departure begins to show fewer room categories, because that can signal tightening inventory. Watch flight schedules into your gateway city, because schedule changes can break same day arrival plans. Watch the operator's promotion page for any updated terms, and confirm the standard terms for deposits and exclusions if you are stacking components like pre tour hotels, private transfers, or add on nights.
Background
This CIE Tours February sale is a classic early year demand pull forward strategy. The first order effect is simple, the operator uses a short booking window and published promo codes to accelerate 2026 commitments, which can help stabilize coach blocks, hotel allocations, and contracted services well ahead of the travel season.
The second order ripple matters more for travelers building complete itineraries around the tour. As discounted departures fill, travelers often shift to adjacent dates, which can increase airfare into common gateways, compress pre tour and post tour hotel availability, and raise the cost of last mile transfers if you are forced into tighter arrival windows. This is also where tour structure differences show up, guided vacations typically have fixed start times and a defined flow, while Private Driver trips can flex, but they can still be constrained by boutique hotel inventory and seasonal routing demand.
If your itinerary includes the United Kingdom, keep entry paperwork on your critical path, not as an afterthought, because digital permission systems and carrier document checks can become a trip breaking failure point at boarding. For a current explainer that matches typical tourist planning timelines, see UK Entry Requirements For Tourists In 2026. For context on how CIE has structured earlier 2026 incentives, and what changed versus this new promotion, see CIE Tours Unveils $1,000 Off Promotion for 2026 Trips.