Hilton has announced its plans for a record year of growth in France, with seven hotel openings set to make up the largest single-year increase to its French portfolio. The hotel giant is focusing on expanding in major resort destinations, provincial towns, and cities throughout the country, working with several local owners on a development pipeline that will more than double Hilton's presence in France.
In addition to an expansion in Paris, the company's development plans will see 24 properties added to the current trading portfolio of 23 hotels in the coming years, with Tapestry Collection by Hilton and Curio Collection by Hilton accounting for over a quarter of the upcoming hotels in Europe.
"We're experiencing record growth in France, with 2023 set to be a historic high for hotel openings," said Hilton's Executive Vice President, Simon Vincent. "As a key market for Hilton, we're focusing on developing hotels in regional French towns and cities, the south coast, and continued expansion in Paris."
Vincent also noted that Hilton is leveraging its award-winning brands to capture increased travel demand, particularly as France prepares to host major global sporting events such as the Olympic Games, Paralympic Games, and Rugby World Cup.
Hilton has recently introduced new brands to the French hotel market, including Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton in 2021, as well as DoubleTree by Hilton Lyon Eurexpo last year.
In 2023, Hilton plans to open several new properties, including Canopy by Hilton Cannes, Sainte-Anne Hotel Dijon, Curio Collection by Hilton, Marty Hotel Bordeaux, Tapestry Collection by Hilton, and Hilton Garden Inn Paris La Villette.
The expansion plans by Hilton present an excellent opportunity for travelers looking to visit France in the coming years, with new hotels opening up in various cities and resort destinations. With its strong presence in the country, Hilton is well-positioned to capture the increased demand for travel as France hosts several significant global events.
