Delta Air Lines has taken a major step to improve the travel experience for its SkyMiles members, leading to a surge in program membership during the first quarter. The introduction of Free WiFi on most of its domestic single-aisle fleet on February 1 has made a significant impact, attracting a record number of new members.
Younger cardholders have shown the most growth in the SkyMiles program, with three million new members joining between January and March. Furthermore, the carrier's collaboration with American Express resulted in a 38% year-over-year increase in co-branded credit card remuneration for the quarter, reaching $1.7 billion. The decision to offer Free WiFi across its fleet was primarily driven by Delta's desire to enhance the travel experience for SkyMiles members, who must join the program to access the service.
In addition to Free WiFi, Delta will soon launch Delta Sync, a personalized inflight entertainment experience. This innovative platform will offer passengers tailored content recommendations akin to those on their home smart TVs. Delta Sync will also provide real-time seatback flight notifications, exclusive deals with partner consumer brands, and first-class food and beverage ordering options.
Delta President Glen Hauenstein acknowledged the role of premium customers in driving growth in SkyMiles membership, noting that premium revenue growth has consistently outpaced main cabin growth. Despite a net loss of $363 million in the first quarter, Delta's operating revenue reached $12.8 billion, a 36% year-over-year increase, and the carrier remains optimistic about future demand and performance.
For travelers seeking enhanced connectivity and personalized inflight entertainment, Delta's Free WiFi and upcoming Delta Sync offer compelling reasons to join the SkyMiles program and enjoy a more satisfying flying experience.
