The JetBlue Hawaiian Airlines partnership that has let East-Coast flyers connect seamlessly to the Pacific is heading for the exit. After 13 years of shared flight numbers and cross-earning, the two carriers will dissolve their codeshare and loyalty pact on September 30, 2025. Travelers who rely on JetBlue's TrueBlue program for Hawaiian routes will still have a six-month grace period, but the clock is ticking on mileage redemptions and elite perks.
Key Points
- Why it matters: Points earning and redemptions cease after March 31, 2026.
- Last day to book Hawaiian flights with TrueBlue: Sept. 30, 2025.
- Travel must be flown by March 31, 2026, to earn or burn points.
- Retroactive mileage claims also close on March 31, 2026.
- JetBlue has not named a replacement partner.
JetBlue-Hawaiian Partnership Snapshot: How It Works
Since 2012, the arrangement has let JetBlue sell Hawaiian Airlines flight numbers under a single itinerary and award TrueBlue points based on fare class and distance. Members could also redeem points for more than 30 Pacific destinations, including island-hopping legs that Hawaiian dominates. Seamless bags-checked-through transfers and coordinated seat assignments made the tie-up especially valuable for East-Coast travelers who connected via Boston, New York, or Los Angeles. Even after JetBlue refreshed TrueBlue in 2023, Hawaiian remained the only foreign partner offering both earning and full mileage redemption.
JetBlue-Hawaiian Partnership Background: Why It Matters
JetBlue first turned to Hawaiian Airlines in 2012 to solve a network gap: the carrier lacked long-haul aircraft capable of flying nonstop to Honolulu. Hawaiian, in turn, gained East-Coast feed without stationing jets at congested Northeastern airports. The formula worked during the tourism boom of the late 2010s and helped both airlines rebound faster after the pandemic slump. However, competitive dynamics shifted once Alaska Airlines announced plans to acquire Hawaiian in 2023, and JetBlue pursued a controversial merger with Spirit. Regulators blocked JetBlue's Spirit deal in 2024, and analysts say the carrier is realigning its partnership strategy to regain flexibility. Ending the codeshare removes a potential conflict if Alaska-Hawaiian's loyalty programs merge into Alaska's Oneworld-aligned Mileage Plan.
JetBlue-Hawaiian Partnership Latest Developments
The carriers confirmed the split in parallel customer notices on June 30, 2025. Here is what frequent flyers need to track:
End Dates and Timelines
JetBlue set September 30, 2025 as the last day to reserve Hawaiian-operated flights that earn or spend TrueBlue points. All travel must conclude by March 31, 2026. After that date, codeshare flight numbers will disappear, and any existing Hawaiian segments on a JetBlue ticket will be reaccommodated under Hawaiian's own reservation system.
Earning and Redeeming Points Until the Deadline
TrueBlue members will continue to accrue points on Hawaiian flights booked through either carrier's website provided the travel occurs before the cut-off. Redemptions remain at the current distance-based chart, typically starting around 10,000 points one way between the West Coast and Honolulu. Members aiming for Mosaic elite status can still count Hawaiian segments and spend toward the 2025 qualifying year. Remember to submit any missing-points requests no later than March 31, 2026.
Potential Future Partnerships and What It Means
JetBlue says it is "evaluating opportunities" to expand TrueBlue's partner roster after the split. Industry observers point to international low-cost carriers such as Icelandair or Porter Airlines as logical fits because of similar fleet sizes and network breadth. Meanwhile, Alaska's pending takeover of Hawaiian would slot those routes into Oneworld, giving TrueBlue members fewer Pacific options unless JetBlue inks a fresh bilateral deal.
Analysis
Travelers on the U.S. mainland who favor the TrueBlue program should act quickly. If Hawaii is on your 2025-26 wish list, lock in award space now while availability is still generous and fuel surcharges remain modest. Consider booking open-jaw itineraries-such as Boston-Honolulu outbound and Maui-New York return-to maximize mileage value before redemption charts potentially inflate. Remember that TrueBlue points post instantly on Hawaiian-ticketed flights only when your JetBlue frequent-flyer number appears in the reservation.
Also weigh alternative strategies. Should Alaska complete its acquisition, converting future Hawaiian trips to Alaska Mileage Plan may offer superior stopover rules. JetBlue loyalists who need broader partner access could explore cobranded credit-card transfers to American Airlines AAdvantage or Chase's Ultimate Rewards. For a deeper dive into choosing the right reward currency, see our Guide to Airline Loyalty Programs. If you prefer cash fares, monitor JetBlue's seasonal sales from the East Coast to Honolulu via Los Angeles; the carrier may slash prices to preserve market share in the transition year.
Final Thoughts
The JetBlue Hawaiian Airlines partnership sunset gives travelers nine months to book and another six months to fly. Redeem high-value Hawaii awards sooner rather than later, keep screenshots of confirmations, and submit missing-points claims by the final March 31 deadline. Check connecting times carefully, because through-check baggage privileges may tighten as the termination date nears. Finally, stay alert for announcements of new TrueBlue partners that could soften the loss and keep your points working hard long after 2026.