Las Vegas unveils first citywide sale amid 2025 tourism slump
Las Vegas is rolling out its first-ever citywide sale to jolt demand after a bruising summer. From September 22 to 26, "The Fabulous 5-Day Sale" bundles deep hotel discounts up to 50 percent off, resort-fee waivers at select properties, free parking, dining credits, and experience deals across the Strip and Downtown. The offer arrives as the Las Vegas Convention and Visitors Authority, or LVCVA, reports broad declines in June performance and as U.S. inbound tourism weakens in 2025.
Key Points
- Why it matters: Las Vegas citywide sale targets faster demand recovery with cross-sector discounts.
- Travel impact: Up to 50% off room rates, resort-fee matches or waivers, free parking, and attraction deals.
- What's next: Sale runs through September 26, with more than 100 offers live on the Visit Las Vegas deals hub.
Snapshot
The LVCVA's "Fabulous 5-Day Sale" is a coordinated push to boost visitation before fall events stack the calendar. Offers include tiered hotel savings and perks such as dining credits, fee-free parking, and select resort-fee waivers, plus show tickets and attraction discounts. Examples range from Treasure Island's rooms from $99 with waived resort fees, to MGM, Caesars, and other brands advertising up to 50 percent off at multiple properties. Steve Hill, LVCVA president and CEO, framed the campaign as a destination-wide value play to "double down" on Las Vegas hospitality. Travelers arrive via Harry Reid International Airport (LAS), where midweek pricing softness has mirrored citywide trends since early summer.
Background
Summer metrics underscore why the sale is necessary. In June 2025, Las Vegas hosted about 3.09 million visitors, down 11.3 percent year over year. Convention attendance fell 10.7 percent, hotel occupancy slid 6.5 points to 78.7 percent, and RevPAR dropped 13.8 percent to $128.78 as average daily rates retreated 6.6 percent to $163.64. Total enplaned and deplaned passengers also dipped 6.3 percent. Year to date through June, visitor volume was down 7.3 percent compared with 2024. The LVCVA attributes the pullback to economic uncertainty and a light convention rotation, which squeezed midweek demand. Read our earlier coverage for context in Las Vegas Tourism Decline Tests the Strip's Resilience and national headwinds in U.S. Tourism Decline Deepens in June 2025 Air Travel Data.
Latest Developments
Las Vegas citywide sale goes live with cross-brand offers
The sale centralizes more than 100 deals on VisitLasVegas.com, mixing headline rate cuts with bundled credits and fee relief. Examples include Treasure Island's $99-and-up room rates with a $30 daily credit and waived resort fee, Fontainebleau's 20 percent off with free parking and no resort fee, and MGM's up to 50 percent off across multiple hotels. Caesars is matching resort fees with dining credits at select properties, while Palms advertises massage specials starting at $99. Attractions are in the mix as well, from discounted High Roller tickets to BOGO AREA15 experiences. LVCVA says the campaign is part of its broader "Welcome to Fabulous" brand push, designed to sell value without diluting the Vegas experience. Offers vary by date and property, and blackout rules apply.
WTTC flags unique U.S. inbound weakness in 2025
International context is also challenging. The World Travel & Tourism Council projects the U.S. will be the only one among 184 economies to see a decline in international visitor spending in 2025, a shortfall of about $12.5 billion versus last year. WTTC's Julia Simpson called the trend a "wake-up call," urging policy action to restore global competitiveness. That backdrop has direct implications for markets like Las Vegas that rely on high-spend overseas travelers to fill midweek rooms and support shows, dining, and meetings.
June data show breadth of the Vegas slowdown
Granular June figures underline how widespread the softness has been. Strip occupancy fell 6.4 points year over year, Downtown occupancy fell 7.0 points, and total room nights occupied decreased 9.7 percent. Air passengers through Harry Reid International Airport (LAS) were down 6.3 percent, while gaming revenue showed mixed signals, with Strip win up just 0.9 percent. These metrics point to a leisure-led downturn compounded by lighter conventions, making destination-wide promotions a logical lever for the fall shoulder period.
Analysis
Coordinated discounting rarely happens in Las Vegas, where brands typically compete independently. The LVCVA's citywide play suggests urgency to stop a slide that has outpaced national hotel metrics this summer. The cross-property architecture is smart, pairing headline percentages with concrete value adds such as resort-fee offsets, parking, spa credits, and affordable show tickets. That construction protects rate integrity where possible, spreads benefits beyond rooms, and nudges visitors to book now rather than shop later.
The bigger question is whether a five-day burst can meaningfully reverse midweek softness and convention gaps. WTTC's outlook points to a systemic U.S. inbound issue that destination marketing cannot solve alone. Visa backlogs, currency strength, and perceptions all matter to high-spend international visitors who drive weekday compression. Expect the sale to perform best with domestic drive markets and short-haul flyers into Harry Reid International Airport (LAS), segments that can pivot quickly when prices drop.
For the Strip's operators, the calculus is familiar, trade rate for occupancy, then rebuild yield with on-property spend. If this campaign moves the needle, watch for more targeted citywide windows around event lulls, not a permanent discount culture. For travelers, it is an unusually good week to lock in shoulder-season value across competing brands with one shopping hub.
Final Thoughts
Las Vegas is testing a rare, destination-wide tactic to reignite demand exactly when the calendar can absorb new bookings. If the "Fabulous 5-Day Sale" lands, the city could stabilize midweek occupancy while preserving marquee fall events. The offer set is wide, from resort-fee relief to attraction bundles, which should appeal to both budget hunters and premium travelers seeking extras. Given the national inbound picture, agility will matter through winter. For now, the Las Vegas citywide sale delivers real, time-boxed value that is easy to comparison-shop and simple to book.