Secrets Baby Beach Aruba Opens, Puts San Nicolas on the Map
Key points
- Secrets Baby Beach Aruba opened June 10, 2025 as Hyatt's first Inclusive Collection property on Aruba
- The 304 room adults only resort sits by Baby Beach near San Nicolas on Aruba's southeastern tip
- San Nicolas, historically tied to an oil refinery, is positioning for new tourism investment
- Aruba's beaches are public, so the resort supports guest access at Baby Beach
Impact
- Who Should Consider It
- Adults seeking a higher end all inclusive base with easy access to Aruba's southeast coast
- Trip Planning
- Expect a quieter setting than Palm Beach and Eagle Beach, build in drive time to island hotspots
- On The Ground
- Baby Beach is public, arrive early for preferred spots and follow local etiquette
- Getting Around
- Self drive or prebook transfers if you plan to explore beyond San Nicolas
- Booking Angle
- Watch Hyatt offers and Inclusive Collection promos as the resort ramps up
Secrets Baby Beach Aruba opened on June 10, 2025, adding a new adults only all inclusive option at Baby Beach on Aruba's far southeastern coast. The resort is part of Hyatt's Inclusive Collection and brings 304 suites to a part of the island better known for dunes, cactuses, and low scrub than for large scale resorts. The opening marks the collection's debut on Aruba and gives travelers another upscale beach base outside the established hotel zones.
Secrets Baby Beach Aruba
Set a short stroll from the crescent of Baby Beach, the low rise complex is designed to blend with the desert palette of San Nicolas, with sand toned exteriors and natural materials. Rooms follow the brand's Unlimited Luxury template, and the on site mix targets guests who want a polished adults only stay while keeping access to the island's open shorelines.
Latest developments
Hyatt positioned this opening as both a brand milestone and a geographic one. It is the first Inclusive Collection resort on Aruba, joining Hyatt Regency Aruba Resort, Spa and Casino in Palm Beach and Hyatt Place at the airport, while shifting attention to the island's less visited southeast. Early trade coverage highlights strong curiosity driven demand and a different rhythm compared with the high rise corridors to the northwest.
Analysis
San Nicolas has long been defined by industry. The nearby refinery shaped the town for decades, then closures and restarts left the area quieter while tourism concentrated around Palm Beach and Eagle Beach. A modern resort at Baby Beach suggests a pivot, where day trip beaches and street art now anchor a slower, more local base for visitors. If additional parcels develop, expect a gradual build rather than an instant district, with Baby Beach and the coastal road as the spine.
Aruba's coastline remains public by law. That matters here because the resort fronts a beloved local cove. Guests should treat Baby Beach as a shared space, follow posted guidance, and use resort provided amenities without assuming exclusive control of shorefront areas. Etiquette is simple, arrive early for preferred spots, do not occupy other venues' chairs, and keep pathways and palapas clear for families and snorkelers.
For trip planning, the appeal is obvious if you want fewer high rise towers, lighter night noise, and easier access to shore snorkeling. The tradeoff is distance from the highest density dining grids and casino floors up island. Build realistic drive times, consider a rental or private transfer if you plan to dine widely, and keep an eye on wind and surf forecasts when choosing beach days on the southeast coast. Early adopter pricing and Inclusive Collection promotions may add value as the property settles into shoulder and summer patterns.
Final thoughts
Secrets Baby Beach Aruba gives travelers a new way to experience Aruba, with an adults only all inclusive in San Nicolas that keeps Baby Beach accessible and puts the island's desert coast in easy reach.