Alaska Airlines is set to launch a transformative $2.5 billion initiative over the next three years, aimed at enhancing the airport experience for travelers in its hub cities. With a focus on utilizing cutting-edge mobile technology, the airline aims to eliminate tedious airport queues, allowing passengers to breeze through the lobby and reach the security gate in a remarkable five minutes or less.
According to Alaska Airlines, the journey towards a smoother airport experience begins with their app, which encourages guests to check in and secure their boarding pass prior to arriving at the airport. Travelers can also opt for checking in on a desktop and either sending the boarding pass to their phone or printing it at home.
Upon arriving at the airport, passengers will find upgraded bag tag stations in place of the old Alaska Airlines kiosks. These stations will feature iPad tablets, streamlining the process of tagging and paying for checked luggage. For those who have already completed the check-in process at home, this step should take just a few minutes.
The transformation has already begun at some airport locations, with most expected to complete the transition by the end of 2023. Further technological advancements are planned for Alaska Airlines' hub airports, starting in spring 2024. These innovations will enable travelers to drop off their luggage with just a few quick scans.
Alaska Airlines' new lobby transformation will feature self-service bag tagging kiosks, making the process more efficient for passengers. The airline has stated that the system will use Facial Recognition, government-issued ID scans, and bag scans to expedite the process, taking less than a couple of minutes.
While these advancements are designed to cater to tech-savvy travelers, Alaska Airlines acknowledges that some passengers may still require assistance. To ensure a seamless experience for all, customer service agents will remain available even after the new technology is fully implemented.
Alaska Airlines emphasizes that the best way to care for their guests is by offering self-service options, providing travelers with the choice to quickly navigate through the lobby or receive personalized assistance as needed. This groundbreaking transformation promises to redefine the airport experience for the modern traveler.
